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MACHINE, PLATFORM, CROWD

HARNESSING OUR DIGITAL FUTURE

Provocative reading for futurists, investors, and inventors.

Science fiction? Your wallet is soaking in it, as this textbook-ish look at the “second machine age” tells us.

It’s a highly disrupted world out there, and we have plenty of indexes to show it. Shopping malls used to open all the time; in the last decade, more than 20 percent have closed. Two-thirds of millennials don’t have landline phones. The hotel business is down, and cab drivers are suffering, all thanks to “gig economy” innovations like Airbnb and Uber, both of which offer a line to MIT School of Management researchers McAfee and Brynjolfsson’s (The Second Machine Age, 2014) thesis that “platforms”—organizations without inventory and sometimes without much of an organization—are likely to be more competitive than brick-and-mortar companies in the future economy. Among the components of that economy, the technological will be dominant. Machine learning, AI, and robotics will have further disruptive effects, sometimes displacing humans, while the winning firms of the near-term future will leverage these shifts to “bring together minds and machines, products and platforms, and the core and the crowd very differently than most do today.” Among the facets of this different world are algorithmically driven “automatic decisions,” by which Amazon cross-recommends products to shoppers and airfare prices respond to the laws of supply and demand; in time, machines will be coming up with proposals and projects “that people can extend and improve.” In chapter-closing exercises, the authors invite readers to ponder how all this applies to them (“which do you think are generally more biased: algorithms or humans”). The authors appear less interested in sociology than finance and to favor profits over the attendant human costs. On that note, fans of Citizens United will be relieved to hear that the corporation will endure. “The leading companies of the second machine age may look very different from those of the industrial era,” write the authors, “but they will almost all be easily recognizable as companies.”

Provocative reading for futurists, investors, and inventors.

Pub Date: June 19, 2017

ISBN: 978-0-393-25429-7

Page Count: 384

Publisher: Norton

Review Posted Online: June 4, 2017

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GOOD ECONOMICS FOR HARD TIMES

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

“Quality of life means more than just consumption”: Two MIT economists urge that a smarter, more politically aware economics be brought to bear on social issues.

It’s no secret, write Banerjee and Duflo (co-authors: Poor Economics: A Radical Rethinking of the Way To Fight Global Poverty, 2011), that “we seem to have fallen on hard times.” Immigration, trade, inequality, and taxation problems present themselves daily, and they seem to be intractable. Economics can be put to use in figuring out these big-issue questions. Data can be adduced, for example, to answer the question of whether immigration tends to suppress wages. The answer: “There is no evidence low-skilled migration to rich countries drives wage and employment down for the natives.” In fact, it opens up opportunities for those natives by freeing them to look for better work. The problem becomes thornier when it comes to the matter of free trade; as the authors observe, “left-behind people live in left-behind places,” which explains why regional poverty descended on Appalachia when so many manufacturing jobs left for China in the age of globalism, leaving behind not just left-behind people but also people ripe for exploitation by nationalist politicians. The authors add, interestingly, that the same thing occurred in parts of Germany, Spain, and Norway that fell victim to the “China shock.” In what they call a “slightly technical aside,” they build a case for addressing trade issues not with trade wars but with consumption taxes: “It makes no sense to ask agricultural workers to lose their jobs just so steelworkers can keep theirs, which is what tariffs accomplish.” Policymakers might want to consider such counsel, especially when it is coupled with the observation that free trade benefits workers in poor countries but punishes workers in rich ones.

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

Pub Date: Nov. 12, 2019

ISBN: 978-1-61039-950-0

Page Count: 432

Publisher: PublicAffairs

Review Posted Online: Aug. 28, 2019

Kirkus Reviews Issue: Sept. 15, 2019

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#GIRLBOSS

Career and business advice for the hashtag generation. For all its self-absorption, this book doesn’t offer much reflection...

A Dumpster diver–turned-CEO details her rise to success and her business philosophy.

In this memoir/business book, Amoruso, CEO of the Internet clothing store Nasty Gal, offers advice to young women entrepreneurs who seek an alternative path to fame and fortune. Beginning with a lengthy discussion of her suburban childhood and rebellious teen years, the author describes her experiences living hand to mouth, hitchhiking, shoplifting and dropping out of school. Her life turned around when, bored at work one night, she decided to sell a few pieces of vintage clothing on eBay. Fast-forward seven years, and Amoruso was running a $100 million company with 350 employees. While her success is admirable, most of her advice is based on her own limited experiences and includes such hackneyed lines as, “When you accept yourself, it’s surprising how much other people will accept you, too.” At more than 200 pages, the book is overlong, and much of what the author discusses could be summarized in a few tweets. In fact, much of it probably has been: One of the most interesting sections in the book is her description of how she uses social media. Amoruso has a spiritual side, as well, and she describes her belief in “chaos magic” and “sigils,” a kind of wishful-thinking exercise involving abstract words. The book also includes sidebars featuring guest “girlbosses” (bloggers, Internet entrepreneurs) who share equally clichéd suggestions for business success. Some of the guidance Amoruso offers for interviews (don’t dress like you’re going to a nightclub), getting fired (don’t call anyone names) and finding your fashion style (be careful which trends you follow) will be helpful to her readers, including the sage advice, “You’re not special.”

Career and business advice for the hashtag generation. For all its self-absorption, this book doesn’t offer much reflection or insight.

Pub Date: May 6, 2014

ISBN: 978-0-399-16927-4

Page Count: 256

Publisher: Portfolio

Review Posted Online: June 22, 2014

Kirkus Reviews Issue: July 15, 2014

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