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BREAKING TWITTER

Significantly flawed, but with some important things to say about business in the social media age.

Delving into the takeover of Twitter (now X) by Elon Musk uncovers rampant bad judgment and ego-driven hypocrisy.

Bestselling author Mezrich has written a string of nonfiction books and novels, and sometimes it isn’t easy to know which category this one falls into. This is partly because the story and its central character are both so strange, but also because the author plays fast and loose with the narrative. “Some dialogue has been reimagined,” he acknowledges, “and the dates of some of the events have been adjusted or compressed. Also, at some points in the story I employ elements of satire.” Mezrich also occasionally presumes to know what Musk was thinking, even though Musk refused to participate. The book should be read with a grain of salt, but the author has plenty of intriguing material to work with, and he turns up a few useful insights. Mezrich admits that Twitter was already somewhat broken before Musk took over and sought to merge his philosophical and political views with the management of a social media company. It had a bloated payroll and confusion about its role in the marketplace; begun as a digital venue for the free exchange of ideas, Twitter increasingly censored or banned contributors. Musk apparently wanted it to be a completely open platform but soon ran into numerous practical realities. At the management level, he did not so much trim fat as run a chainsaw through the company. Twitter’s financial indicators spiraled downward, and by the time Musk stepped down as CEO, “the blowback had tarnished his reputation, perhaps irrevocably.” As for Twitter, now re-branded as X, the real question, which Mezrich avoids, might be not whether it can survive, but whether it deserves to.

Significantly flawed, but with some important things to say about business in the social media age.

Pub Date: Nov. 7, 2023

ISBN: 9781538707593

Page Count: 336

Publisher: Grand Central Publishing

Review Posted Online: Aug. 29, 2023

Kirkus Reviews Issue: Oct. 1, 2023

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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WHO KNEW

MY STORY

Highly instructive for would-be tycoons, with plenty of entertaining interludes.

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Well-crafted memoir by the noted media mogul.

Diller’s home life as a youngster was anything but happy; as he writes early on, “The household I grew up in was perfectly dysfunctional.” His mother lived in her own world, his father was knee-deep in business deals, his brother was a heroin addict, and he tried to play by all the rules in order to allay “my fear of the consequences from my incipient homosexuality.” Somehow he fell into the orbit of show business figures like Lew Wasserman (“I was once arrested for joy-riding in Mrs. Wasserman’s Bentley”) and decided that Hollywood offered the right kind of escape. Starting in the proverbial mailroom, he worked his way up to be a junior talent agent, then scrambled up the ladder to become a high-up executive at ABC, head of Paramount and Fox, and an internet pioneer who invested in Match.com and took over a revitalized Ticketmaster. None of that ascent was easy, and Diller documents several key failures along the way, including boardroom betrayals (“What a monumental dope I’d been. They’d taken over the company—in a merger I’d created—with venality and duplicity”) and strategic missteps. It’s no news that the corporate world is rife with misbehavior, but the better part of Diller’s book is his dish on the players: He meets Jack Nicholson at the William Morris Agency, “wandering through the halls, looking for anyone who’d pay attention to him”; hangs out with Warren Beatty, ever on the make; mispronounces Barbra Streisand’s name (“her glare at me as she walked out would have fried a fish”); learns a remedy for prostatitis from Katharine Hepburn (“My father was an expert urological surgeon, and I know what I’m doing”); and much more in one of the better show-biz memoirs to appear in recent years.

Highly instructive for would-be tycoons, with plenty of entertaining interludes.

Pub Date: May 20, 2025

ISBN: 9780593317877

Page Count: 352

Publisher: Simon & Schuster

Review Posted Online: May 12, 2025

Kirkus Reviews Issue: June 15, 2025

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