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CONSUMED

HOW MARKETS CORRUPT CHILDREN, INFANTILIZE ADULTS, AND SWALLOW CITIZENS WHOLE

Significant work.

Barber, the prophetic author of Jihad vs. McWorld (1995), delivers a frightening analysis of the way consumerism is vitiating shoppers in the United States and around the world.

Once upon a time, Americans were obsessed with being productive; now, we’re obsessed with consuming. The consumerism that has infected society, Barber charges, both fosters and requires an “enduring childishness.” Corporations vie for ever younger consumers, and marketers understand that in order to keep people buying things they don’t need, potential consumers must be kept in a state of childishness that emphasizes play, impulse and entitlement over work, deliberation and responsibility. Some of Barber’s analysis feels a little banal—as when he points out that people buy goods hawked by celebrities because purchasers believe that Michael Jordan–endorsed shoes will make them like Jordan. But most of his thinking is fresh. One of the problems of consumerism, to which Barber devotes an entire chapter, is that it homogenizes an otherwise diverse population. He speaks of a kind of “market totalism,” if not totalitarianism, in which the consumer market is addictive, ubiquitous, omnipresent, self-replicating and self-justifying. But this is not an anti-capitalist screed. Rather, much of it is a history lesson. The culture of capitalism, Barber explains, has changed. In an earlier century, capitalism met the “real needs of real people,” and it fostered both freedom and citizenship. Today, capitalism meets only the needs of corporations looking to make a buck. Yet capitalism need not lead to unchecked consumerism. It can be made to promote equality, and not just profit. Barber concludes with a call to temper capitalism and renew a sense of civic belonging—not just nationally, but globally. Perhaps his next book will explain how we might heed that urgent calling.

Significant work.

Pub Date: March 19, 2007

ISBN: 0-393-04961-2

Page Count: 320

Publisher: Norton

Review Posted Online: June 24, 2010

Kirkus Reviews Issue: Dec. 15, 2006

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THE GREATEST STORY EVER SOLD

THE DECLINE AND FALL OF TRUTH FROM 9/11 TO KATRINA

Though the administration may be remembered as the worst in American history, the people seem mostly silent. One wishes that...

New York Times columnist Rich delivers a savaging sermon on the US government’s “rampant cronyism, the empty sloganeering of ‘compassionate conservativism,’ the reckless lack of planning for all government operations except tax cuts”—and so much more.

Anyone who knows his work will know that Rich is no fan of either George Bush, a man “not conversant with reality as most Americans had experienced it,” or the Bush administration. In this blend of journalism and mentalités-style history—that is, the study of the mindsets that underlie and produce events—Rich looks closely and critically at the White House’s greatest hits, from the 2001 defense of gas-guzzling as essential to the American way of life to “Heckuva job, Brownie” to the ongoing morass of Iraq. By Rich’s account, of course, that parade of missteps is organic; Bush and company cannot help but err. In an effort to disguise that track record, the Republicans have exercised single-minded control of the grand narrative of the last five years, at least in part because they have exercised quasi-totalitarian control over the news media. (They are nearly forgotten already, but one needs to remember Judith Miller, Jeff Gannon, Karen Ryan and various columnists and commentators paid off to repeat the party line.) Not for nothing did a White House adviser reveal to one journalist that his bosses were set on creating their “own reality,” one that all Americans were expected to share; not for nothing did that reality include spinning amazing lies about everything from the death of football- and war hero Pat Tillman to the kidnapping of Jessica Lynch to the government’s preparedness for Katrina. And yet, and yet . . .

Though the administration may be remembered as the worst in American history, the people seem mostly silent. One wishes that Rich had explored that particular mentalité along with the others he so fluently discusses.

Pub Date: Sept. 26, 2006

ISBN: 1-59420-098-X

Page Count: 304

Publisher: Penguin Press

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: July 15, 2006

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RX FOR BUSINESS

: THINKIVITY

Provides a framework, but could have pushed further.

A business-strategy tome heavy on generalizations.

There is an overabundance of books on business strategy. What tends to differentiate one from another? Truly new insights–which are admittedly hard to come by–or detailed case studies that demonstrate the strategies in action. Unfortunately, Rx for Business: Thinkivity lacks both. While Evans is clearly well-versed in business strategy, she covers little that’s new. Most of the information about strategic planning has been addressed elsewhere and with greater authority. Evans claims “Thinkivity” is “a revolutionary system that has helped top executives at S&P 500 companies turn strategy and long-term goals into tangible financial results for their organizations.” Yet none of these executives are quoted in the book and few companies are referenced. American Express and Hewlett-Packard, the only two firms used as examples, appear very briefly in anecdotal form. It would be generous to refer to them as case studies. The book offers a decent discussion of strategic planning, and the author is skilled at explaining the value of workflow design. Probably the most useful content in terms of innovation is the chapter on “What If” strategy. Here, Evans offers advice for becoming “pilot, navigator, and ground control”–as the business leader explores various “what if” ideas, he or she is guiding efforts, keeping things moving in the right direction and making pieces work together. In this section, Evans includes questions to ask, a sample idea-generation agenda and evaluation methodology for assessing each idea, all of which are helpful. The other useful tools in the book are sample mission statements, process flow diagrams, a strategic-planning worksheet and a sample strategic plan. Such tools are not uncommon in business-strategy books. This book follows Rx for Business: Qualitivity (2006), Evans’ first book about the synergy between quality and productivity. This second book in the series does a reasonably decent job of offering a structured approach to strategic planning, but it doesn’t present anything groundbreaking.

Provides a framework, but could have pushed further.

Pub Date: Sept. 1, 2008

ISBN: 978-0-595-47820-0

Page Count: -

Publisher: N/A

Review Posted Online: May 23, 2010

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