A quarter century ago, media guru McLuhan (d. 1980) wrote his famous Understanding Media. Now, in a posthumous volume cowritten by McLuhan's friend Powers (Communications Studies/Niagara U.), the premises of that work are updated. This collaboration stems from research undertaken by the authors at the Centre for Culture and Technology in Toronto. Their analysis of the worldwide impact of video-related technologies takes the myth of Narcissus (central to Understanding Media) a step further. McLuhan was struck by the fact that when men first went to the moon, we expected photographs of craters but, instead, the quintessential symbol of that adventure was the dramatic picture of earth—ourselves: "All of us who were watching had an enormous reflexive response. We 'outered' and 'innered' at the same time. We were on earth and the moon simultaneously." The authors refer to this kind of moment as a "resonating interval"—"the true action in the event was not on earth or on the moon, but rather in the airless void between. . ." In their analysis, this resonating interval represents an invisible borderline between visual and acoustic space. The distinction between the two "spaces" marks the major premise here, with visual space representing the old traditions of Western Civilization—left-brain-oriented, linear, quantitative reasoning—and acoustic space representing right-brain, pattern-producing, qualitative reasoning. Because of electronic communications, the authors believe, these two mind-sets are "slamming into each other at the speed of light." While most societies view themselves through the past, usually a century behind, present-day changes occur so rapidly that this "rearview mirror" doesn't work anymore. By use of what they call the "tetrad," the authors contend that they can postulate four stages in any invention or trend to determine what the final result will be—what it will "flip over" into (e.g., money flipped over to credit cards; the telephone to "ominpresence." as in teleconferencing; cable TV should flip over to home broadcasting; electronic-funds transfer should flip over to "an intense state of credit-worthiness as pure status"). Dense, heavily technological writing—but with the occasional insight that reminds us of what once brought such renown to McLuhan.
Pub Date: April 1, 1989
ISBN: 0195079108
Page Count: 244
Publisher: Oxford Univ.
Review Posted Online: May 21, 2012
Kirkus Reviews Issue: March 15, 1989
BOOK REVIEW
A welcome pinprick in the bloated hot air balloon of management advice–should accompany The 8th Habit or Raving Fans in the...
A necessary icy dash of pessimism in the warm sea of feckless optimism that is the business management genre.
Like Machiavelli's The Prince or Swift's Gulliver's Travels, this parody of "Business Inspiration" contains more verisimilitude on one page than does an entire library penned by Steven Covey. Remaining a shadowy figure throughout, Kersten looks out from the author photo–rendered as a Wall Street Journal pen-and-ink portrait–with a heavenward gaze that rivals that of Ralph Reed seeking divine guidance. Credit him with the ability to couch the actual facts of most business organizations in jargon that even a Ph.D. would understand. Kersten’s essential point is that most businesses, seduced by the pernicious myth of the "Noble Employee," waste precious time and ungodly sums of money attempting to transform mediocre wage slaves into superstars. This is wrongthink, he avers. Not only can you not teach a pig to sing, but in so attempting, you sacrifice a lot of bacon. Passive, dependent, unmotivated employees are easier to exploit and require relatively low maintenance. Accordingly, managers who spoil employees by boosting their self-esteem are only contributing to employee narcissism. Employees must be put squarely in their place–in Kersten’s world, this falls somewhere between medieval serfdom and indentured servitude. Radically demotivating employees includes such techniques as creative amnesia–"forgetting" employees’ names and contributions; also, managers should respond impersonally to employees, refraining from sharing or engaging in eye contact or emotional displays. Kersten even advocates physical "cleansing" after employee contact–make sure to apply antibacterial liquid after an employee handshake.
A welcome pinprick in the bloated hot air balloon of management advice–should accompany The 8th Habit or Raving Fans in the same manner that The Wealth of Nations should accompany Das Kapital.Pub Date: N/A
ISBN: 1-892503-40-0
Page Count: -
Publisher: N/A
Review Posted Online: May 27, 2010
Review Program: Kirkus Indie
A ramshackle biography of the legendary jazz innovator. Gourse (Madame Jazz, 1995, etc.) has researched Monk's life thoroughly, interviewing his surviving family members and musical cohorts, as well as combing the archives for contemporary profiles and reviews of his work. Sadly, however, there's insufficient narrative thread here to stitch together Gourse's assemblage of quotes. Monk grew up in New York City; by 1934, when he was 16, he had dropped out of school to devote his full attention to the piano. After touring the country with a gospel group, he returned to New York and began experimenting with his uniquely personal tonal and rhythmic language, often identified as the essential ammunition of the bebop revolution. While Monk profoundly influenced Dizzy Gillespie and Miles Davis, it wasn't until the late '50s that his seminal gigs at Manhattan's Five Spot garnered him full public recognition as a musician and composer. He was equally famous for his eccentricities: Generally late for his performances, he often left the piano and danced around the stage, letting the ever-changing members of his quartet supply the music. In private, Monk was notoriously taciturn, and occasionally he would experience episodes of complete withdrawal that required his hospitalization. Gourse entertains the idle speculations of many nonexpert acquaintances about the causes of his behavior, but the conclusion she seems to support—possible extensive use of unspecified drugs, complicated by genius—is vague. And about Monk's music the author offers silly tautologies like, ``In the aggregate, his songs comprised an oeuvre, each a commentary on his unique universe of sound.'' The book's obvious title, already used for a Monk documentary, is a perfect tipoff that Gourse has little to say about her subject that is imaginative or useful. (photos, not seen)
Pub Date: Oct. 1, 1997
ISBN: 0-02-864656-8
Page Count: 368
Publisher: Simon & Schuster
Review Posted Online: June 24, 2010
Kirkus Reviews Issue: Sept. 1, 1997
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