THE WOMAN'S SELLING GAME by Carole Hyatt

THE WOMAN'S SELLING GAME

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KIRKUS REVIEW

As co-founder, chief administrator, and saleswoman for four companies, Carole Hyatt amassed enough experience to present a variety of women's selling workshops. Here she offers the essence of prevailing wisdom about the importance of sailing ability in augmenting professional expertise and enthusiasm, and sets it forth in a dear, relaxed, generally persuasive manner. Women who have had little or no exposure to business theory may learn from the discussions of hidden agendas, goal setting (any openly recognized motive will do), utilizing the female support (""buddy"") system or developing mentors, establishing contacts and setting up appointments, or negotiating successive steps in the direct-selling process. The book leans somewhat heavily on quotes from women who have either made it or missed the point, along with sample dialogues and goal- or time-management sheets. But because it focuses on the self-employed woman who must sell herself or her services, and because of its emphasis on the importance of seeing or creating a need and filling it (""The Invent-a-Niche Method""), it may go a good way toward cultivating latent female entrepreneurial instincts.

Pub Date: May 11th, 1979
Publisher: Evans