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THE HUNDREDTH WINDOW

PROTECTING YOUR PRIVACY AND SECURITY IN THE AGE OF THE INTERNET

A warning and a foreshadowing of what will ultimately be a major issue in the years to come within the electronic world.

A well-meaning but ultimately sketchy study that tackles the problem of maintaining privacy in the ever-developing world of the Internet.

The title refers to the theory that, even if you have bars and locks on 99 of your 100 windows, only one left open and unguarded will put you at risk. The authors, cofounders of the Internet watchdog group TRUSTe, paint a scary portrait. Individuals are being monitored electronically every minute of the day, they claim, via e-mail, chat groups, cellular telephones, and illicit spy-cams that feed unauthorized video onto the Net. The Internet has evolved from a noncommercial arena into one that is largely driven by e-commerce, and this has led to the growing importance of data collection on individuals—known as PII (“personally identifiable information”)—in order to capture tastes, values, and behavior of consumers. Anyone can click onto a website and thus unwittingly become an identifiable piece of data—to be passed around and used by companies, the government, or individuals. While PII collection has enabled e-commerce to offer helpful customized goods and services, the relatively easy access to personal information can lead to harassment, identity theft, online fraud, racial profiling, and other dangers. Because of modern computing systems’ flaws and the rapid development of the Internet, the authors admit that it is hard to offer solutions to the privacy issue. They do offer some useful tips and tricks (such as suggesting that you create an online identity that is separate from your e-mail address and do not reply directly to spammers), and there is a chapter that ranks the ten companies with the best privacy sites. Articles in the appendix show how Big Brother is indeed watching over us.

A warning and a foreshadowing of what will ultimately be a major issue in the years to come within the electronic world.

Pub Date: May 1, 2000

ISBN: 0-684-83944-X

Page Count: 304

Publisher: Free Press

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: April 15, 2000

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REIMAGINING CAPITALISM IN A WORLD ON FIRE

A readable, persuasive argument that our ways of doing business will have to change if we are to prosper—or even survive.

A well-constructed critique of an economic system that, by the author’s account, is a driver of the world’s destruction.

Harvard Business School professor Henderson vigorously questions the bromide that “management’s only duty is to maximize shareholder value,” a notion advanced by Milton Friedman and accepted uncritically in business schools ever since. By that logic, writes the author, there is no reason why corporations should not fish out the oceans, raise drug prices, militate against public education (since it costs tax money), and otherwise behave ruinously and anti-socially. Many do, even though an alternative theory of business organization argues that corporations and society should enjoy a symbiotic relationship of mutual benefit, which includes corporate investment in what economists call public goods. Given that the history of humankind is “the story of our increasing ability to cooperate at larger and larger scales,” one would hope that in the face of environmental degradation and other threats, we might adopt the symbiotic model rather than the winner-take-all one. Problems abound, of course, including that of the “free rider,” the corporation that takes the benefits from collaborative agreements but does none of the work. Henderson examines case studies such as a large food company that emphasized environmentally responsible production and in turn built “purpose-led, sustainable living brands” and otherwise led the way in increasing shareholder value by reducing risk while building demand. The author argues that the “short-termism” that dominates corporate thinking needs to be adjusted to a longer view even though the larger problem might be better characterized as “failure of information.” Henderson closes with a set of prescriptions for bringing a more equitable economics to the personal level, one that, among other things, asks us to step outside routine—eat less meat, drive less—and become active in forcing corporations (and politicians) to be better citizens.

A readable, persuasive argument that our ways of doing business will have to change if we are to prosper—or even survive.

Pub Date: May 1, 2020

ISBN: 978-1-5417-3015-1

Page Count: 336

Publisher: PublicAffairs

Review Posted Online: Feb. 16, 2020

Kirkus Reviews Issue: March 15, 2020

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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