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THE RICH AND HOW THEY GOT THAT WAY

HOW THE WEALTHIEST PEOPLE OF ALL TIME--FROM GENGHIS KHAN TO BILL GATES--MADE THEIR FORTUNES

A broad, but often insubstantial, treatise on the affluent.

A meditation on the history of wealth as personified by the most avaricious men and women of all time.

Of all the species on Earth, writes Wall Street Journal reporter Crossen (Tainted Truth, 1994), only mankind accumulates wealth. Ancient rulers like Genghis Khan conquered kingdoms, stealing the wealth of entire civilizations. Popes and medieval burghers sold high offices and manipulated political conditions to farm the poor. Nineteenth-century British industrialists, and Bill Gates, capitalized on technology, dominated markets, and made a boodle before anyone else seemed to understand what was happening. In a breezy style (sometimes too breezy), with the air of an armchair historian, Crossen uses these personalities as milestones in a genealogy of the rich. In broad stokes, she is successful. Making a fortune was at first a zero-sum game—in order for one person to grow rich, someone else had to become, or stay, poor. As soon as surpluses developed, however, the game became more complicated. But when Crossen moves into particulars (as when she writes that the Great Depression moved people to change their perception of the rich and to think of the wealthy as producers “admired for much the same reason that primitive man was in awe of the warrior”) one desires more analysis—and evidence—of her claims. Her discussions on the importance of credit and debt in accumulating wealth are more nuanced and extensive, but there, too, one feels as if the book is caught between the personalities and the economic forces that shaped them. The chapter on John Law’s 18th-century adventure in currency speculation (which nearly bankrupted France) veers unsteadily between Law’s love of gambling and the unique system he pioneered. The reader is left with a half-vision of both. Financiers and historians will enjoy Crossen’s account. Laymen will find themselves reaching for their history and economic textbooks.

A broad, but often insubstantial, treatise on the affluent.

Pub Date: July 4, 2000

ISBN: 0-8129-3267-6

Page Count: 320

Publisher: Crown

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: June 1, 2000

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

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