An obstreperous, this side of boisterous, story of what happens to a small mid-western town when a motion picture company buys the novel of one of its least regarded citizens, beatnik Vanway, known as ""gooky Joe"". Film mogul Koenig is persuaded by Will Watney, the representative of its fraternal organization Kickapoo and the local Chamber of Commerce, to make the film on location in Westboro. This more than sets the town on its feets and ars but the story itself suffers from a kind of urban sprawl. The making of the picture gets lost in the footage and what's left involves a romance, a real estate deal, and will Watney's newly aggravated cardiac condition which leads him to the ministry of a faith healer.... All in all, this is an attempt to paraphrase and lampoon certain phenomena of contemporary civilization and it applies the same broad humor Cushman has used in versions of earlier Americana. Men most likely, if at all.