A well-written, comprehensive reference work for advertisers who want to understand the many laws that affect their...
The most recent edition of a guide to all aspects of law connected with the advertising profession.
Wood (101 Things I’d Like to Say…The Collection, 2014, etc.) presents an updated layman’s guide to laws related to the practice of advertising, the seventh edition of a work originally published in 1995. Wood makes it clear that, though there is often room for interpretation on legal matters, he holds advertisers to a high professional standard, and he is unequivocal on some points. “Put bluntly, it’s unprofessional not to have a written agreement” between an agency and a client, and he clearly feels that it is counterproductive for advertisers to disregard the nonbinding rulings of their industry associations. The book opens with a detailed discussion of the laws governing intellectual property, its use, and the rights of both creators and owners of copyrights, trademarks and other protections. Wood also covers aspects of communications law, from how to make legitimate claims in infomercials to the restrictions on telemarketing, as well as the laws governing an advertising agency’s relationships with its clients and suppliers. Some of the topics covered in the book are less obvious—for instance, the proper way to respond to unsolicited ideas in order to protect against possible future claims of infringement. Wood addresses all relevant media in which advertising may appear, including the ever evolving online landscape. Social media, in particular, is incorporated into the text—as when the chapter on product testimonials features a discussion of recent Federal Trade Commission rules that have defined how disclosure requirements apply to bloggers—and given its own chapter. Throughout the book, Wood makes frequent reference to case law, both to illustrate his concepts through examples and to demonstrate where precedents exist. He does not, however, delve into legal minutiae; the book is clearly not intended for lawyers but for professionals who need a broad yet basic understanding of the relevant laws. A companion website, which requires registration, provides additional resources.
A well-written, comprehensive reference work for advertisers who want to understand the many laws that affect their profession.Pub Date: April 1, 2014
ISBN: 978-1494807108
Page Count: 426
Publisher: CreateSpace
Review Posted Online: June 20, 2014
Review Program: Kirkus Indie
An autobiography as toxic and addictive as any drug its author has ever ingested.
The legendary booze-addled metal rocker turned reality-TV star comes clean in his tell-all autobiography.
Although brought up in the bleak British factory town of Aston, John “Ozzy” Osbourne’s tragicomic rags-to-riches tale is somehow quintessentially American. It’s an epic dream/nightmare that takes him from Winson Green prison in 1966 to a presidential dinner with George W. Bush in 2004. Tracing his adult life from petty thief and slaughterhouse worker to rock star, Osbourne’s first-person slang-and-expletive-driven style comes off like he’s casually relating his story while knocking back pints at the pub. “What you read here,” he writes, “is what dribbled out of the jelly I call my brain when I asked it for my life story.” During the late 1960s his transformation from inept shoplifter to notorious Black Sabbath frontman was unlikely enough. In fact, the band got its first paying gigs by waiting outside concert venues hoping the regularly scheduled act wouldn’t show. After a few years, Osbourne and his bandmates were touring America and becoming millionaires from their riff-heavy doom music. As expected, with success came personal excess and inevitable alienation from the other members of the group. But as a solo performer, Osbourne’s predilection for guns, drink, drugs, near-death experiences, cruelty to animals and relieving himself in public soon became the stuff of legend. His most infamous exploits—biting the head off a bat and accidentally urinating on the Alamo—are addressed, but they seem tame compared to other dark moments of his checkered past: nearly killing his wife Sharon during an alcohol-induced blackout, waking up after a bender in the middle of a busy highway, burning down his backyard, etc. Osbourne is confessional to a fault, jeopardizing his demonic-rocker reputation with glib remarks about his love for Paul McCartney and Robin Williams. The most distinguishing feature of the book is the staggering chapter-by-chapter accumulation of drunken mishaps, bodily dysfunctions and drug-induced mayhem over a 40-plus-year career—a résumé of anti-social atrocities comparable to any of rock ’n’ roll’s most reckless outlaws.
An autobiography as toxic and addictive as any drug its author has ever ingested.Pub Date: Jan. 25, 2010
ISBN: 978-0-446-56989-7
Page Count: 320
Publisher: Grand Central Publishing
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Dec. 1, 2009
IN THE NEWS
Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis...
Privately published by Strunk of Cornell in 1918 and revised by his student E. B. White in 1959, that "little book" is back again with more White updatings.
Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis (whoops — "A bankrupt expression") a unique guide (which means "without like or equal").Pub Date: May 15, 1972
ISBN: 0205632645
Page Count: 105
Publisher: Macmillan
Review Posted Online: Oct. 28, 2011
Kirkus Reviews Issue: May 1, 1972
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