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THE SMARTPHONE

ANATOMY OF AN INDUSTRY

A smartphone full monty that will appeal mostly to the device’s users—all 1.75 billion of them.

An intricate dissection of the smartphone from technology reporter Woyke.

Even if you are not a smartphone user, the author’s comprehensive examination of the beguiling device is worth the effort. The author, a former Businessweek and Forbes staff writer, begins with the Motorola DynaTAC, which figures prominently in movies circa 1973 and looks as though someone is talking into a boot. Woyke then makes a quick jump from the cellphone to the smartphone, which runs on an open operating system and can host applications, with displays, browsers, email, cameras, and music and video players. All things considered, they are modern-day marvels, but Woyke maintains a serious, information-driven and no-nonsense tone in her writing. After a walk down Memory Lane—Simon, Palm Pilot, Handspring’s Treo 600 as the height of fashion—Woyke gets to the meat of the matter: “The smartphone wars are intense because the market is large and lucrative. Estimates of its size range between $250 billion and $350 billion, which is larger than the PC market and more than twice as large as the Internet advertising market, although both of those markets existed years before smartphones.” The author does a good job explaining the relationships among the makers, carriers and developers, and she delivers an engrossing chapter on design trends. Woyke also scrutinizes the working conditions of those employed to assemble smartphones, as well as the studies of health issues related to radiofrequency energy and the ever present problem surrounding privacy. The author presents an informed and intelligent “Smartphone Bill of Rights,” which includes such tenets as transparency, choice regarding software, keeping data collection to a minimum, squelching planned obsolescence and being fully apprised of the “makers’ policies toward laborers and the environment.”

A smartphone full monty that will appeal mostly to the device’s users—all 1.75 billion of them.

Pub Date: Sept. 2, 2014

ISBN: 978-1-59558-963-7

Page Count: 304

Publisher: The New Press

Review Posted Online: July 26, 2014

Kirkus Reviews Issue: Aug. 15, 2014

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

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