THE SALE BEGINS WHEN THE CUSTOMER SAYS ""NO by Elmer G. Leterman

THE SALE BEGINS WHEN THE CUSTOMER SAYS ""NO

By
Email this review

KIRKUS REVIEW

Blueprints, rules, inspirational anecdotes, pointed examples -- all gathered together to prove for the alert, inventive salesman that ""No is not an answer. It is merely a ringing challenge"". Here are the ways in which favorable circumstances and atmosphere may be created; how to warm up a client to a receptive state; how closing a sale opens chances for others; showmanship as a necessity for salesmanship; dramatizing and sloganizing approaches; making use of your competitors; belief in the product -- all the ways and means of ensuring a satisfied customer. By a recognized expert whose career has proved his precepts, this scores heavily on human relations and mutual needs for its rousing rhapsody to the art and science of selling.

Pub Date: June 16th, 1953
Publisher: Greenberg