This has more good commonsense for practical application to the problems facing most speakers than any other book of the kind I have read. Elmer Wheeler, whose ""tested sentences"" have made him known to advertising men the country over, is- in addition- one of the most successful popular speakers. And yet he was a tongue-tied young reporter before the fear of being jobless snapped it out of his fears. Here he shares his experiences, gives his formulae for making friends, winning people over, conquering fears, speaking before groups. He highspots common errors, suggests the do's and don'ts for the speaker, and includes his advice on care and feeding of speakers- for program chairmen and club presidents. Inevitably the experienced speaker will find much of what he says ""old hat"" -- but I defy anyone who can read this through without getting some valuable suggestions, some salutary advice, some ideas that should improve the end product. There are tricks to every trade, and he has marshalled a lot of good ones. He takes his own advice in using his own experience as a springboard.