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SCALE

THE UNIVERSAL LAWS OF GROWTH, INNOVATION, SUSTAINABILITY, AND THE PACE OF LIFE, IN ORGANISMS, CITIES, ECONOMIES, AND COMPANIES

Illuminating and entertaining—heady science written for a lay readership, bringing scaling theory and kindred ideas to a...

From a dean of complexity theory comes a sharp consideration of the pace and pattern of life in a universe of “complex adaptive systems.”

Everything is connected to everything else: thus the great insight of modern ecology. But more, writes theoretical physicist West (Los Alamos National Laboratory and the Santa Fe Institute), there is a “pervasive interconnectedness and interdependency of energy, resources, and environmental, ecological, economic, social, and political systems,” and this interconnection gives us something of a grand unified theory of everything. West’s book is a succession of charts, graphs, and aha moments, all deeply learned but lightly worn. By the end of the book, readers will understand such oddments as why it is that the hearts of all animals, from mouse to elephant, beat roughly the same number of times across a lifespan and why the pace of life increases so markedly as the population grows (which explains why people walk faster, it turns out, in big cities than out in the countryside). Some of the concepts West explores are much-used elsewhere but rarely so clearly explained—e.g., how does a self-organizing system self-organize, and what emerges in the case of emergence? Of overarching concern, of course, is scale: the behavior of sequences of things and events in arithmetic and logarithmic numerical relationships, whether atomic bombs or earthquakes or safe dosages of LSD and metabolic rates. These natural phenomena also have applications in social and economic systems, as West discusses in such matters as the growth of cities and the decline and collapse of companies, which are punished in time for their natural tendency to be “short-sighted, conservative, and not very supportive of innovative or risky ideas.” How risky West’s ideas are is a matter of interpretation, but there’s plenty of news in such things as his conception of the “finite time singularity” that is unfolding all around us.

Illuminating and entertaining—heady science written for a lay readership, bringing scaling theory and kindred ideas to a large audience.

Pub Date: May 16, 2017

ISBN: 978-1-59420-558-3

Page Count: 496

Publisher: Penguin Press

Review Posted Online: April 1, 2017

Kirkus Reviews Issue: April 15, 2017

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GOOD ECONOMICS FOR HARD TIMES

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

“Quality of life means more than just consumption”: Two MIT economists urge that a smarter, more politically aware economics be brought to bear on social issues.

It’s no secret, write Banerjee and Duflo (co-authors: Poor Economics: A Radical Rethinking of the Way To Fight Global Poverty, 2011), that “we seem to have fallen on hard times.” Immigration, trade, inequality, and taxation problems present themselves daily, and they seem to be intractable. Economics can be put to use in figuring out these big-issue questions. Data can be adduced, for example, to answer the question of whether immigration tends to suppress wages. The answer: “There is no evidence low-skilled migration to rich countries drives wage and employment down for the natives.” In fact, it opens up opportunities for those natives by freeing them to look for better work. The problem becomes thornier when it comes to the matter of free trade; as the authors observe, “left-behind people live in left-behind places,” which explains why regional poverty descended on Appalachia when so many manufacturing jobs left for China in the age of globalism, leaving behind not just left-behind people but also people ripe for exploitation by nationalist politicians. The authors add, interestingly, that the same thing occurred in parts of Germany, Spain, and Norway that fell victim to the “China shock.” In what they call a “slightly technical aside,” they build a case for addressing trade issues not with trade wars but with consumption taxes: “It makes no sense to ask agricultural workers to lose their jobs just so steelworkers can keep theirs, which is what tariffs accomplish.” Policymakers might want to consider such counsel, especially when it is coupled with the observation that free trade benefits workers in poor countries but punishes workers in rich ones.

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

Pub Date: Nov. 12, 2019

ISBN: 978-1-61039-950-0

Page Count: 432

Publisher: PublicAffairs

Review Posted Online: Aug. 28, 2019

Kirkus Reviews Issue: Sept. 15, 2019

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#GIRLBOSS

Career and business advice for the hashtag generation. For all its self-absorption, this book doesn’t offer much reflection...

A Dumpster diver–turned-CEO details her rise to success and her business philosophy.

In this memoir/business book, Amoruso, CEO of the Internet clothing store Nasty Gal, offers advice to young women entrepreneurs who seek an alternative path to fame and fortune. Beginning with a lengthy discussion of her suburban childhood and rebellious teen years, the author describes her experiences living hand to mouth, hitchhiking, shoplifting and dropping out of school. Her life turned around when, bored at work one night, she decided to sell a few pieces of vintage clothing on eBay. Fast-forward seven years, and Amoruso was running a $100 million company with 350 employees. While her success is admirable, most of her advice is based on her own limited experiences and includes such hackneyed lines as, “When you accept yourself, it’s surprising how much other people will accept you, too.” At more than 200 pages, the book is overlong, and much of what the author discusses could be summarized in a few tweets. In fact, much of it probably has been: One of the most interesting sections in the book is her description of how she uses social media. Amoruso has a spiritual side, as well, and she describes her belief in “chaos magic” and “sigils,” a kind of wishful-thinking exercise involving abstract words. The book also includes sidebars featuring guest “girlbosses” (bloggers, Internet entrepreneurs) who share equally clichéd suggestions for business success. Some of the guidance Amoruso offers for interviews (don’t dress like you’re going to a nightclub), getting fired (don’t call anyone names) and finding your fashion style (be careful which trends you follow) will be helpful to her readers, including the sage advice, “You’re not special.”

Career and business advice for the hashtag generation. For all its self-absorption, this book doesn’t offer much reflection or insight.

Pub Date: May 6, 2014

ISBN: 978-0-399-16927-4

Page Count: 256

Publisher: Portfolio

Review Posted Online: June 22, 2014

Kirkus Reviews Issue: July 15, 2014

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