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SPREADABLE MEDIA

CREATING VALUE AND MEANING IN A NETWORKED CULTURE

May serve as a useful handbook for digital media strategists and marketers, but this dense tome will take a major effort for...

A wide-ranging examination of the contemporary media environment as individuals increasingly control their own creation of content.

Jenkins (Communication and Journalism/Univ. of Southern California; Convergence Culture: Where Old and New Media Collide, 2006, etc.) and digital strategists Ford and Green collaborate in a book combining abstract academic theory, how-to advice for businesses and popular-cultural anecdotes for lay readers. The basic message is simple—"If it doesn't spread, it's dead.”—but the authors express their theories with language that will feel unfamiliar to nonspecialist users of digital media. Even most Luddites probably know that circa 2012, content circulates from grass-roots sources as well as corporate sources. But why that is happening, and exactly what it means for corporate bottom lines, nonprofit think tanks and individual consumers, is less evident. The authors attempt to provide a framework for understanding the phenomena involved, going beyond the bits-and-bytes technology to the elusive democratization of communication throughout global society. The outcomes of a networked culture are not inevitable; without the predictions of further change, the authors write that their book would be pointless. In the introduction, the authors aid general understanding by sharing the example of Susan Boyle, the remarkable songstress who rose from obscurity through YouTube. The case study helps explain not only the spread of entertainment content, but also the spread of news content, overtly political and religious messages, advertising and branding. In the past, Boyle’s fame could have theoretically spread slowly through individuals sharing newspaper clippings by snail mail, but she never could have become an international celebrity within a week of her singing debut without the power of networked culture.

May serve as a useful handbook for digital media strategists and marketers, but this dense tome will take a major effort for nonspecialists to fully understand.

Pub Date: Feb. 15, 2013

ISBN: 978-0-8147-4350-8

Page Count: 352

Publisher: New York Univ.

Review Posted Online: Oct. 27, 2012

Kirkus Reviews Issue: Nov. 15, 2012

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HOW TO FIGHT ANTI-SEMITISM

A forceful, necessarily provocative call to action for the preservation and protection of American Jewish freedom.

Known for her often contentious perspectives, New York Times opinion writer Weiss battles societal Jewish intolerance through lucid prose and a linear playbook of remedies.

While she was vividly aware of anti-Semitism throughout her life, the reality of the problem hit home when an active shooter stormed a Pittsburgh synagogue where her family regularly met for morning services and where she became a bat mitzvah years earlier. The massacre that ensued there further spurred her outrage and passionate activism. She writes that European Jews face a three-pronged threat in contemporary society, where physical, moral, and political fears of mounting violence are putting their general safety in jeopardy. She believes that Americans live in an era when “the lunatic fringe has gone mainstream” and Jews have been forced to become “a people apart.” With palpable frustration, she adroitly assesses the origins of anti-Semitism and how its prevalence is increasing through more discreet portals such as internet self-radicalization. Furthermore, the erosion of civility and tolerance and the demonization of minorities continue via the “casual racism” of political figures like Donald Trump. Following densely political discourses on Zionism and radical Islam, the author offers a list of bullet-point solutions focused on using behavioral and personal action items—individual accountability, active involvement, building community, loving neighbors, etc.—to help stem the tide of anti-Semitism. Weiss sounds a clarion call to Jewish readers who share her growing angst as well as non-Jewish Americans who wish to arm themselves with the knowledge and intellectual tools to combat marginalization and defuse and disavow trends of dehumanizing behavior. “Call it out,” she writes. “Especially when it’s hard.” At the core of the text is the author’s concern for the health and safety of American citizens, and she encourages anyone “who loves freedom and seeks to protect it” to join with her in vigorous activism.

A forceful, necessarily provocative call to action for the preservation and protection of American Jewish freedom.

Pub Date: Sept. 10, 2019

ISBN: 978-0-593-13605-8

Page Count: 224

Publisher: Crown

Review Posted Online: Aug. 22, 2019

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ALL THE PRESIDENT'S MEN

Bernstein and Woodward, the two Washington Post journalists who broke the Big Story, tell how they did it by old fashioned seat-of-the-pants reporting — in other words, lots of intuition and a thick stack of phone numbers. They've saved a few scoops for the occasion, the biggest being the name of their early inside source, the "sacrificial lamb" H**h Sl**n. But Washingtonians who talked will be most surprised by the admission that their rumored contacts in the FBI and elsewhere never existed; many who were telephoned for "confirmation" were revealing more than they realized. The real drama, and there's plenty of it, lies in the private-eye tactics employed by Bernstein and Woodward (they refer to themselves in the third person, strictly on a last name basis). The centerpiece of their own covert operation was an unnamed high government source they call Deep Throat, with whom Woodward arranged secret meetings by positioning the potted palm on his balcony and through codes scribbled in his morning newspaper. Woodward's wee hours meetings with Deep Throat in an underground parking garage are sheer cinema: we can just see Robert Redford (it has to be Robert Redford) watching warily for muggers and stubbing out endless cigarettes while Deep Throat spills the inside dope about the plumbers. Then too, they amass enough seamy detail to fascinate even the most avid Watergate wallower — what a drunken and abusive Mitchell threatened to do to Post publisher Katherine Graham's tit, and more on the Segretti connection — including the activities of a USC campus political group known as the Ratfuckers whose former members served as a recruiting pool for the Nixon White House. As the scandal goes public and out of their hands Bernstein and Woodward seem as stunned as the rest of us at where their search for the "head ratfucker" has led. You have to agree with what their City Editor Barry Sussman realized way back in the beginning — "We've never had a story like this. Just never."

Pub Date: June 18, 1974

ISBN: 0671894412

Page Count: 372

Publisher: Simon & Schuster

Review Posted Online: Oct. 10, 2011

Kirkus Reviews Issue: June 1, 1974

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