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SPREADABLE MEDIA

CREATING VALUE AND MEANING IN A NETWORKED CULTURE

May serve as a useful handbook for digital media strategists and marketers, but this dense tome will take a major effort for...

A wide-ranging examination of the contemporary media environment as individuals increasingly control their own creation of content.

Jenkins (Communication and Journalism/Univ. of Southern California; Convergence Culture: Where Old and New Media Collide, 2006, etc.) and digital strategists Ford and Green collaborate in a book combining abstract academic theory, how-to advice for businesses and popular-cultural anecdotes for lay readers. The basic message is simple—"If it doesn't spread, it's dead.”—but the authors express their theories with language that will feel unfamiliar to nonspecialist users of digital media. Even most Luddites probably know that circa 2012, content circulates from grass-roots sources as well as corporate sources. But why that is happening, and exactly what it means for corporate bottom lines, nonprofit think tanks and individual consumers, is less evident. The authors attempt to provide a framework for understanding the phenomena involved, going beyond the bits-and-bytes technology to the elusive democratization of communication throughout global society. The outcomes of a networked culture are not inevitable; without the predictions of further change, the authors write that their book would be pointless. In the introduction, the authors aid general understanding by sharing the example of Susan Boyle, the remarkable songstress who rose from obscurity through YouTube. The case study helps explain not only the spread of entertainment content, but also the spread of news content, overtly political and religious messages, advertising and branding. In the past, Boyle’s fame could have theoretically spread slowly through individuals sharing newspaper clippings by snail mail, but she never could have become an international celebrity within a week of her singing debut without the power of networked culture.

May serve as a useful handbook for digital media strategists and marketers, but this dense tome will take a major effort for nonspecialists to fully understand.

Pub Date: Feb. 15, 2013

ISBN: 978-0-8147-4350-8

Page Count: 352

Publisher: New York Univ.

Review Posted Online: Oct. 27, 2012

Kirkus Reviews Issue: Nov. 15, 2012

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HOW TO FIGHT ANTI-SEMITISM

A forceful, necessarily provocative call to action for the preservation and protection of American Jewish freedom.

Known for her often contentious perspectives, New York Times opinion writer Weiss battles societal Jewish intolerance through lucid prose and a linear playbook of remedies.

While she was vividly aware of anti-Semitism throughout her life, the reality of the problem hit home when an active shooter stormed a Pittsburgh synagogue where her family regularly met for morning services and where she became a bat mitzvah years earlier. The massacre that ensued there further spurred her outrage and passionate activism. She writes that European Jews face a three-pronged threat in contemporary society, where physical, moral, and political fears of mounting violence are putting their general safety in jeopardy. She believes that Americans live in an era when “the lunatic fringe has gone mainstream” and Jews have been forced to become “a people apart.” With palpable frustration, she adroitly assesses the origins of anti-Semitism and how its prevalence is increasing through more discreet portals such as internet self-radicalization. Furthermore, the erosion of civility and tolerance and the demonization of minorities continue via the “casual racism” of political figures like Donald Trump. Following densely political discourses on Zionism and radical Islam, the author offers a list of bullet-point solutions focused on using behavioral and personal action items—individual accountability, active involvement, building community, loving neighbors, etc.—to help stem the tide of anti-Semitism. Weiss sounds a clarion call to Jewish readers who share her growing angst as well as non-Jewish Americans who wish to arm themselves with the knowledge and intellectual tools to combat marginalization and defuse and disavow trends of dehumanizing behavior. “Call it out,” she writes. “Especially when it’s hard.” At the core of the text is the author’s concern for the health and safety of American citizens, and she encourages anyone “who loves freedom and seeks to protect it” to join with her in vigorous activism.

A forceful, necessarily provocative call to action for the preservation and protection of American Jewish freedom.

Pub Date: Sept. 10, 2019

ISBN: 978-0-593-13605-8

Page Count: 224

Publisher: Crown

Review Posted Online: Aug. 22, 2019

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THE VIRTUES OF AGING

A heartfelt if somewhat unsurprising view of old age by the former president. Carter (Living Faith, 1996, etc.) succinctly evaluates the evolution and current status of federal policies concerning the elderly (including a balanced appraisal of the difficulties facing the Social Security system). He also meditates, while drawing heavily on autobiographical anecdotes, on the possibilities for exploration and intellectual and spiritual growth in old age. There are few lightning bolts to dazzle in his prescriptions (cultivate family ties; pursue the restorative pleasures of hobbies and socially minded activities). Yet the warmth and frankness of Carter’s remarks prove disarming. Given its brevity, the work is more of a call to senior citizens to reconsider how best to live life than it is a guide to any of the details involved.

Pub Date: Oct. 26, 1998

ISBN: 0-345-42592-8

Page Count: 96

Publisher: Ballantine

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: Sept. 15, 1998

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