The president of Bonwit, Teller's writes of her life, from the early days in Utah, through the first years of marriage to Floyd Odlum, on to her success career as an amateur proving what a professional couldn't prove about running a specialty store for women. Into a happy life as wife and mother was thrust the suggestion that she investigate the shortcomings of Bonwit Teller. She made her survey, handed in her suggestions, saw them pigeon-holed, and went in disgust off on holiday. Then came the offer of the presidency -- hesitation -- and acceptance. The problems she encountered, the explanation of her methods of correcting them, the investigation of causes of complaint and the building up of interest in the store. Interesting particularly as the story of an untrained woman and her approach to the job; her application of a practical knowledge of human -- particularly feminine -- nature. Double interest, a woman's story and a department store story.