A practical and multilayered guide to running a company effectively and profitably.
A solid framework on how business works and how to be part of the game.
Drawing on decades of experience running a business, the husband-and-wife Welch team (Winning, 2005, etc.) has compiled their advice into a no-nonsense guide for anyone who wishes to learn more about the multifaceted aspects of building and maintaining a flourishing work environment. “This book is actually for anyone and everyone who is looking for a down-to-earth, no-BS primer on the big ideas and the best learn-it-today, apply-it-tomorrow techniques of an MBA,” they write. Starting with a generous explanation of what the business “game” is all about, the Welches examine the ways companies, both large and small, must organize in order to operate fruitfully in an increasingly global, highly competitive marketplace. By creating a mission statement, with employees embracing “behaviors” that promote the company mission, by communicating on a regular basis with employees and providing regular feedback on an employee’s performance, by sweeping away obstacles that hinder individual productivity and by making work fun, the Welches promote the idea of a flexible, forward-thinking company. The authors also explain the appropriate way to handle a crisis, which can spread like wildfire thanks to the speed of the Internet; how to build strong leadership based on truth and trust; the methods for finding the right employee for the right position, even if it means firing everyone and starting over from scratch; and how to use unusual resources such as IT geniuses, freelancers and contract workers to fill positions. They also show how to squelch those who drain the company of resources, time and energy. The authors’ positive attitudes and enthusiasm to share their expertise dominate the text, and these are coupled with numerous real-life examples of business practices that worked and those that didn’t.
A practical and multilayered guide to running a company effectively and profitably.Pub Date: April 14, 2015
ISBN: 978-0-06-236280-3
Page Count: 256
Publisher: Harper Business
Review Posted Online: Feb. 1, 2015
Kirkus Reviews Issue: Feb. 15, 2015
An informative and creatively multilayered Google guidebook from the businessman’s perspective.
Two distinguished technology executives share the methodology behind what made Google a global business leader.
Former Google CEO Schmidt (co-author: The New Digital Age: Reshaping the Future of People, Nations and Business, 2013) and former senior vice president of products Rosenberg share accumulated wisdom and business acumen from their early careers in technology, then later as management at the Internet search giant. Though little is particularly revelatory or unexpected, the companywide processes that have made Google a household name remain timely and relevant within today’s digitized culture. After several months at Google, the authors found it necessary to retool their management strategies by emphasizing employee culture, codifying company values, and rethinking the way staff is internally positioned in order to best compliment their efforts and potential. Their text places “Googlers” front and center as they adopted the business systems first implemented by Google founders Larry Page and Sergey Brin, who stressed the importance of company-wide open communication. Schmidt and Rosenberg discuss the value of technological insights, Google’s effective “growth mindset” hiring practices, staff meeting maximization, email tips, and the company’s effective solutions to branding competition and product development complications. They also offer a condensed, two-page strategy checklist that serves as an apt blueprint for managers. At times, statements leak into self-congratulatory territory, as when Schmidt and Rosenberg insinuate that a majority of business plans are flawed and that the Google model is superior. Analogies focused on corporate retention and methods of maximizing Google’s historically impressive culture of “smart creatives” reflect the firm’s legacy of spinning intellect and creativity into Internet gold. The authors also demarcate legendary application missteps like “Wave” and “Buzz” while applauding the independent thinkers responsible for catapulting the company into the upper echelons of technological innovation.
An informative and creatively multilayered Google guidebook from the businessman’s perspective.Pub Date: Sept. 23, 2014
ISBN: 978-1455582341
Page Count: 320
Publisher: Business Plus/Grand Central
Review Posted Online: July 21, 2014
Kirkus Reviews Issue: Aug. 15, 2014
A declaration worth hearing out in a time of growing inequality—and indignity.
Noted number cruncher Sperling delivers an economist’s rejoinder to life, liberty, and the pursuit of happiness.
Former director of the National Economic Council in the administrations of Presidents Bill Clinton and Barack Obama, the author has long taken a view of the dismal science that takes economic justice fully into account. Alongside all the metrics and estimates and reckonings of GDP, inflation, and the supply curve, he holds the great goal of economic policy to be the advancement of human dignity, a concept intangible enough to chase the econometricians away. Growth, the sacred mantra of most economic policy, “should never be considered an appropriate ultimate end goal” for it, he counsels. Though 4% is the magic number for annual growth to be considered healthy, it is healthy only if everyone is getting the benefits and not just the ultrawealthy who are making away with the spoils today. Defining dignity, admits Sperling, can be a kind of “I know it when I see it” problem, but it does not exist where people are a paycheck away from homelessness; the fact, however, that people widely share a view of indignity suggests the “intuitive universality” of its opposite. That said, the author identifies three qualifications, one of them the “ability to meaningfully participate in the economy with respect, not domination and humiliation.” Though these latter terms are also essentially unquantifiable, Sperling holds that this respect—lack of abuse, in another phrasing—can be obtained through a tight labor market and monetary and fiscal policy that pushes for full employment. In other words, where management needs to come looking for workers, workers are likely to be better treated than when the opposite holds. In still other words, writes the author, dignity is in part a function of “ ‘take this job and shove it’ power,” which is a power worth fighting for.
A declaration worth hearing out in a time of growing inequality—and indignity.Pub Date: May 5, 2020
ISBN: 978-1-9848-7987-5
Page Count: 384
Publisher: Penguin Press
Review Posted Online: Feb. 25, 2020
Kirkus Reviews Issue: March 15, 2020
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