Candid, refreshing advice for self-guided businesspeople.
A book of inspiration and practical tips for self-employed business owners that goes beyond the usual.
Shaw, a photographer, podcaster, speaker, coach, and consultant, has been self-employed for his entire career—from age 14 through midlife—and works with clients who are also self-employed. In this debut guide he introduces a “self-employment ecosystem” with the aim of providing everything necessary to create a sustainable business and lifestyle for oneself. An introductory section describes the paradox of self-employment: wanting to control one’s own destiny, while finding oneself in uncontrollable circumstances. It goes on to list symptoms of work-life imbalance and to present his ecosystem concept. The main text is organized into three parts: “Personal Development,” “Business Strategies,” and “Daily Habits.” Each offers the author’s personal experiences and client success stories as well as useful explanations and pithy, practical advice. The “Personal Development” section covers such topics as one’s mindset regarding money and how to deal with obstacles and limiting beliefs. Clear, memorable explanations abound; for example, he encourages readers to think of letting go of one thing to reach another as like Tarzan swinging from vine to vine. “Business Strategies” includes an explication of what the author calls “hug marketing,” pictured as a series of concentric circles. Shaw offers a novel, step-by-step way to conceptualize a website that’s refreshingly easy to grasp, explaining it as an emotional journey. The section also covers such elements as defining one’s niche and inspiring referrals. “Daily Habits” suggests ways to sustain growth, creativity, and work-life balance through various techniques and how to handle rejection and self-employment in midlife. The book’s tone is immediately relatable; self-employed people in creative fields will feel seen. Throughout, the author’s style is personal, candid, and conversational, sometimes reading like a pep talk tinged with self-deprecating humor. Several brief exercises and worksheets will help readers think through the author’s principles, and an additional workbook (not seen) is available on the author’s website. Overall, this book will be worthwhile for anyone running their own business or thinking of starting one.
Candid, refreshing advice for self-guided businesspeople.Pub Date: May 4, 2021
ISBN: 978-1-77458-004-2
Page Count: 220
Publisher: Page Two
Review Posted Online: May 17, 2022
Kirkus Reviews Issue: July 1, 2022
Review Program: Kirkus Indie
More uncommonly sensible investment guidance from a master of the game. Drawing on his experience at Fidelity's Magellan Fund, a high- profile vehicle he quit at age 46 in 1990 after a spectacularly successful 13-year tenure as managing director, Lynch (One Up on Wall Street, 1988) makes a strong case for common stocks over bonds, CDs, or other forms of debt. In breezy, anecdotal fashion, the author also encourages individuals to go it alone in the market rather than to bank on money managers whose performance seldom justifies their generous compensation. With the caveat that there's as much art as science to picking issues with upside potential, Lynch commends legwork and observation. ``Spending more time at the mall,'' he argues, invariably is a better way to unearth appreciation candidates than relying on technical, timing, or other costly divining services prized by professionals. The author provides detailed briefings on how he researches industries, special situations, and mutual funds. Particularly instructive are his candid discussions of where he went wrong as well as right in his search for undervalued securities. Throughout the genial text, Lynch offers wry, on-target advisories under the rubric of ``Peter's Principles.'' Commenting on the profits that have accrued to those acquiring shares in enterprises privatized by the British government, he notes: ``Whatever the Queen is selling, buy it.'' In praise of corporate parsimony, the author suggests that, ``all else being equal, invest in the company with the fewest photos in the annual report.'' Another bull's-eye for a consummate pro, with appeal for market veterans and rookies alike. (Charts and tabular material— not seen.)
Pub Date: March 1, 1993
ISBN: 0-671-75915-9
Page Count: 320
Publisher: Simon & Schuster
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Jan. 1, 1993
A dryly charming look at the way the French live now, through the sharp eyes of its most acclaimed chronicler.
The 2022 Nobel laureate ruminates on a year of shopping at her local big-box retailer.
"So, from November 2012 to October 2013,” writes Ernaux, “I made a record of most of my visits to the Auchan superstore in Cergy, where I usually go, for reasons of convenience and pleasure." Noting the role of the arts in determining what people find worth remembering, the author laments that superstores “are only starting to be considered as places worthy of representation.” Ernaux feels that conventional discourse about them is "tinged with aversion," which is not her take at all—even though, back in 1993, when she first began writing about the superstore "as a great human meeting place," she did so "with a certain sense of shame." These days, her feelings about Auchan are closer to those reflected by the book's title, a bit of overheard dialogue between a mother and child just in front of her on the moving walkway as they ascend toward "the lights and garlands hanging down like necklaces of precious stones." Ernaux mostly loves the place, though her approbation includes a cleareyed grasp of its mission, for example, as seen in the area of cultural diversity. "A few meters away, in the space set up for Ramadan, an ecstatic little boy holds a pack of dates stuffed with pink and green almond paste,” she writes. “Indifferent to the xenophobic fears of one part of society, the superstore adapts to the cultural diversity of its clientele, scrupulously keeping pace with their holidays. No ethics are involved, just ‘ethnic marketing.’ ” As the author scrutinizes the contents of other people's carts, they scrutinize hers as well, and she squirms a bit—even more so when she is recognized, which happens more than once. "I have to go down to Level 1,” she writes, “before I can recover my tranquility as an anonymous customer."
A dryly charming look at the way the French live now, through the sharp eyes of its most acclaimed chronicler.Pub Date: April 4, 2023
ISBN: 9780300268218
Page Count: 96
Publisher: Yale Univ.
Review Posted Online: Jan. 11, 2023
Kirkus Reviews Issue: Feb. 1, 2023
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