Paralleling Theodore White's View from the 40th Floor and the death of Collier's, another punchy popular account of the embolism which hits a mass circulation magazine and the moneyed interests which kill it off. Obviously the S.E.P. which Mr. Blair briefly edited (a longer time ago--1957) and which now, in its last phase, Lee Crawford, a Washington journalist, takes over. The offices of The Weekly Tribune are in Philadelphia but look like the Smithsonian and Crawford quickly makes all kinds of radical innovations--moving them to New York, changing the personnel, converting it into more of a new magazine dealing in ""sophisticated muckraking."" All the way he's fighting Madison Avenue, and before he's through he's also protesting a merger which a Gulf Coast oil deal in Louisiana makes even more attractive. On the side, there's Crawford's affair with the Tribune's fiction editor and as Crawford says--about fiction--""No one of any intelligence would read it."" That may be true of the commercial novel which this is but it's a readable account of the still ongoing venal battue at Curtis Publishing. And it will have strong house support.