The founder of a major Internet-based enterprise offers a chronology and insider’s narrative of Netscape, from its inception through a wildly successful public stock offering. The era of Internet commerce is well under way, and Netscape is one of the really big winners so far. Jim Clark had already participated in the start-up of Silicon Graphics, a successful computer company, when he used his winnings to assemble a team to develop a product that could take advantage of the wide-open future anticipated for the World Wide Web. Traditional business start-ups, even in the 1990s, can take years to reach a stage where they are attractive to investors; Netscape, like many other Web companies, reduced this process to a matter of months. Along the way, quick decisions, compromises, and mess were part of the environment. At one point, the offices of the new company “looked like a conceptual art exhibition at a state mental institution.” Programmers were one of the essentials for the new company; other key personnel were also recruited—including managers, intellectual-property attorneys, and public relations talent—and until money started coming in, there was a perpetual quest for cash to pay the bills. Along the way, Microsoft, Netscape’s version of a playground bully, challenged their efforts. Marc Andreessen, the young programmer who actually created Netscape’s initial software concept, is credited but remains a stranger in this tale. Clark, the ultimate insider here, is responsible for providing the details; Edwards, an editor at Forbes, has helped in the writing, perhaps aided by his previous book effort, Upward Nobility (1992), which covered the culture of business success. Despite the record-setting success of the IPO for Netscape, little evidence presented here requires a book for the telling; a magazine article would have sufficed. And too little justification is provided for bragging that “since our fateful beta release . . . I believe the world is a better place.” (Author tour)
Pub Date: June 23, 1999
ISBN: 0-312-19934-1
Page Count: 304
Publisher: St. Martin's
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: May 15, 1999
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...
A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.
The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.Pub Date: Nov. 1, 2011
ISBN: 978-0-374-27563-1
Page Count: 512
Publisher: Farrar, Straus and Giroux
Review Posted Online: Sept. 3, 2011
Kirkus Reviews Issue: Sept. 15, 2011
BOOK REVIEW
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IN THE NEWS
These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.
A helpful guide to working effectively with people from other cultures.
“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.
These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.Pub Date: May 27, 2014
ISBN: 978-1-61039-250-1
Page Count: 288
Publisher: PublicAffairs
Review Posted Online: April 15, 2014
Kirkus Reviews Issue: May 1, 2014
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