Pleasant, somewhat perfunctory, but worthwhile, especially for those looking to get into the food truck game.
A snappy memoir/how-to-start-a-business manual.
The narrative is a fun and educational chronicle of the journey of two cousins who grew up in Maine but had not seen each other in years. After reuniting over cocktails in Los Angeles, they arrived at the idea of working together. Tselikis and Lomac shared a dream of re-creating some of their most precious childhood memories, which always included glorious summer days surrounded by family and meals of delicious Maine lobster. “The goal wasn’t simply to sell lobster—it was to sell Maine lobster in the Maine way,” write the authors. Even though neither cousin knew the basics of the burgeoning food truck business, they soon began discussing plans to open one. In 2012, Cousins Maine Lobster began with one truck in LA. Just a few years later, the enterprise had evolved into a fleet of franchised food trucks around the country, an online delivery service, and a stand-alone restaurant, grossing over $15 million in net profits per year. The cousins got a big break with their appearance on the popular reality TV show Shark Tank and benefited from a continuing relationship with their mentor, Barbara Corcoran. Their story also offers valuable insights regarding the hard work required for success in the restaurant business. The authors provide frank discussions deconstructing numerous missteps and how their dreams and principles sustained and guided them, and as in many business books, each chapter contains a distilled lesson. Non–business types may enjoy the colorful overview of Maine’s history and vivid descriptions of the demanding yet beautiful environment that is so dear to the authors’ hearts. For those unfamiliar with the lobster business, the book offers an interesting portrait of an enterprise whose deep roots and strong relationships help define a state’s cuisine.
Pleasant, somewhat perfunctory, but worthwhile, especially for those looking to get into the food truck game.Pub Date: April 17, 2018
ISBN: 978-1-250-12217-9
Page Count: 288
Publisher: St. Martin's
Review Posted Online: Feb. 5, 2018
Kirkus Reviews Issue: Feb. 15, 2018
A readable, persuasive argument that our ways of doing business will have to change if we are to prosper—or even survive.
A well-constructed critique of an economic system that, by the author’s account, is a driver of the world’s destruction.
Harvard Business School professor Henderson vigorously questions the bromide that “management’s only duty is to maximize shareholder value,” a notion advanced by Milton Friedman and accepted uncritically in business schools ever since. By that logic, writes the author, there is no reason why corporations should not fish out the oceans, raise drug prices, militate against public education (since it costs tax money), and otherwise behave ruinously and anti-socially. Many do, even though an alternative theory of business organization argues that corporations and society should enjoy a symbiotic relationship of mutual benefit, which includes corporate investment in what economists call public goods. Given that the history of humankind is “the story of our increasing ability to cooperate at larger and larger scales,” one would hope that in the face of environmental degradation and other threats, we might adopt the symbiotic model rather than the winner-take-all one. Problems abound, of course, including that of the “free rider,” the corporation that takes the benefits from collaborative agreements but does none of the work. Henderson examines case studies such as a large food company that emphasized environmentally responsible production and in turn built “purpose-led, sustainable living brands” and otherwise led the way in increasing shareholder value by reducing risk while building demand. The author argues that the “short-termism” that dominates corporate thinking needs to be adjusted to a longer view even though the larger problem might be better characterized as “failure of information.” Henderson closes with a set of prescriptions for bringing a more equitable economics to the personal level, one that, among other things, asks us to step outside routine—eat less meat, drive less—and become active in forcing corporations (and politicians) to be better citizens.
A readable, persuasive argument that our ways of doing business will have to change if we are to prosper—or even survive.Pub Date: May 1, 2020
ISBN: 978-1-5417-3015-1
Page Count: 336
Publisher: PublicAffairs
Review Posted Online: Feb. 16, 2020
Kirkus Reviews Issue: March 15, 2020
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...
A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.
The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.Pub Date: Nov. 1, 2011
ISBN: 978-0-374-27563-1
Page Count: 512
Publisher: Farrar, Straus and Giroux
Review Posted Online: Sept. 3, 2011
Kirkus Reviews Issue: Sept. 15, 2011
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