Perhaps not for the general public, but a must-have for those in the business of business.
A lively and informative narrative of product-based entrepreneurship in the virtual-product age, by business-school roommates who built and sold a better mouse.
A computer mouse, that is, and shaped like a golf driver at that. Lusk and Harrison were both on track to graduate from Wharton in 1999, with career prospects of an eminently respectable and highly lucrative sort regularly dangled before them. They chose instead to create a company called Platinum Concepts, whose first product was said mouse resembling the head of a golf driver. Harrison took the title of president; Lusk became marketing vice-president. They designed their product, developed business and marketing plans, and established their company base in their San Francisco apartment. Adventures and misadventures followed on the road to profit. Product samples manufactured in Hong Kong arrived; design adjustments consumed considerable time and energy. They learned that the buying period for the Christmas retail season had already passed and realized they had neglected key aspects of product distribution, essential to wholesale-to-retail marketing. New strategies were developed, and the company made its first sale: 200 MouseDrivers to Bank of America. Assorted personalities the company encountered included a nearly narcoleptic sales representative and a psycho-gonzo retail consultant; successes included contacts established with suppliers in the promotional products industry and at trade shows. The company made a profit, and the tale ends with Platinum Concepts still solvent and operational. The authors’ story is as clean and fast as a Tiger Woods tee-shot; they share copious amounts of information with generosity, humor, and all-American spirit.
Perhaps not for the general public, but a must-have for those in the business of business.Pub Date: Jan. 1, 2001
ISBN: 0-7382-0573-7
Page Count: 256
Publisher: Perseus
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Nov. 1, 2001
Gridiron fans of all stripes will find this a fascinating exercise in the collision of money, entertainment, politics, and...
Scathing, action-packed account of the rise and fall of spring football in the 1980s, with a familiar villain to the piece.
In 1961, writes Pearlman (Gunslinger: The Remarkable, Improbable, Iconic Life of Brett Favre, 2016, etc.), a New Orleans–based art dealer and entrepreneur named David Dixon wondered why it was that the National Football League was so resistant to expanding outside of its existing franchises. His solution: to build a league for play in the “vast sports wasteland” of spring in those years before March Madness. Five years later, the United States Football League was born, though it would take another decade and a half before anything substantial came of it. The newborn league had rules meant to level the field among rich and poor teams, including caps on salaries and limits on how they were distributed among star players and workhorses. Said one team owner at the time, “we had a gentleman’s agreement,” adding, “of course, that’s only OK as long as you have gentlemen agreeing.” Enter Donald Trump, owner of the New Jersey franchise, who immediately began breaking those agreements and demanding that other owners subsidize him even as he revealed the depths of his ignorance about the game. Trump also began to press for the USFL to play not in spring but in fall, going up against the NFL and prompting speculation that he was really after an NFL franchise to call his own. In the end, the USFL collapsed—though, as Pearlman notes, it lives on in unexpected ways, including Trump’s arrival in the White House. “Thirty-three years after insisting his fellow owners would pay for Doug Flutie,” writes the author, “he was insisting Mexico would pay for a border wall.” If nothing else, Pearlman’s fluently told story provides context for why the sitting president holds the NFL in such contempt—and why the sentiment should be richly returned.
Gridiron fans of all stripes will find this a fascinating exercise in the collision of money, entertainment, politics, and ego.Pub Date: Oct. 11, 2018
ISBN: 978-0-544-45438-5
Page Count: 384
Publisher: Houghton Mifflin Harcourt
Review Posted Online: July 29, 2018
Kirkus Reviews Issue: Aug. 15, 2018
A grimly amusing, occasionally off-putting first novel set in an eating disorders clinic. At nearly five eleven and 92 pounds, 25-year-old Alice Forrester, is the thinnest of all the anorexics in the upscale eating disorders clinic of Seaview Hospital, near Boston, where she's been admitted following a near-fatal heart attack. For a woman like Alice, who views her resistance to food as a spiritual achievementa Gnostic differentiation between desire and needthis new evidence of her own self-control is intensely satisfying, and she eyes the bulimics, fitness addicts, and obese women on her floor with far more disgust than pity. Still, a girl can only survive the clinic's monotonous routine of group therapy, individual therapy, art therapy, and family therapy with friends; her uneasy alliances with Gwen, a delicate trust-fund victim whose anorexia is actually causing her bones to crumble, and Louise, a food addict, prompt Alice to examine the origins of her own asceticism in her chilly relations with her successful, narcissistic parents and in her first love, a black homosexual who introduced her to sex with disastrous results. Fortunately, Alice's morose musings are soon interrupted by a new arrival: Maeve Sullivan, a slutty, voluptuous bulimic whose desire to consume everything, including and especially life itself, horrifies yet fascinates self-denying Alice. Maeve's casual trysts, her wolfing down of sugary deserts and then nonchalantly vomiting into whatever trash can is available, and her surprising habit of baring her large breasts for Alice's admiration are just what this frightened girl needs. Alice surrenders herself utterly to Maeve, who naturally soon abandons her, but not without leaving our love- starved young heroine with just enough hunger for life to carry on. An intriguing view of the world through an anorexic's eyesand no fault of the author's if that view is often an unpleasant one. (Author tour)
Pub Date: Oct. 1, 1995
ISBN: 0-395-75518-2
Page Count: 224
Publisher: Houghton Mifflin
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: July 1, 1995
BOOK REVIEW
© Copyright 2025 Kirkus Media LLC. All Rights Reserved.
Follow
Popular in this Genre
We can’t wait for you to join Kirkus!
It’s free and takes less than 10 seconds!
Already have an account? Log in.
OR
Sign in with GoogleTrouble signing in? Retrieve credentials.
Welcome Back!
OR
Sign in with GoogleTrouble signing in? Retrieve credentials.
