An excellent guide for anyone wishing to achieve better brand recognition.
Professional ghostwriter Lisec presents a systemic approach to success in this marketing guide.
In the modern marketplace, it’s not always enough to do good work for one’s clients. Instead, the author—who’s written more than 80 books for CEOs, celebrities, and other clients—asserts that talent must have a voice that can be heard over the noise of social media. A strong strategy, he says, can help one transition from being a silent expert in one’s field to being an undisputed authority with a reputation for consistent results. The key to his strategy is deceptively simple: systemization. Lisec asserts that most people are simply unaware of the full scope of their skills or the specific steps they need to take to achieve success. Without this knowledge, professionals can’t communicate their full value to others or reliably instruct others about their techniques when necessary. To address this, Lisec presents a straightforward approach to breaking down achievements into replicable frameworks. He points out that bold outcomes and great success may attract skeptics; however, he argues, criticism can be as effective as praise for increasing notoriety. Overall, Lisec offers an approach to professional advancement that’s valuable and logical. At one point, for instance, he simply notes that those who can’t deliver results will lose opportunities to those with less talent and better marketing. Still, he says, those who can deliver consistent, transformative outcomes will ultimately triumph. Although Lisec’s use of the word genius to describe this aptitude may feel intimidating, he suggests that many people possess a capacity for excellence already. Nonetheless, this guide doesn’t contain quick fixes or hacks to achieving fame in one’s field. Instead, he stresses hard work, using a “System Design Table,” recommended research, and exercises to clarify his points. Lisec also offers advice on topics ranging from writing and developing a book to fee negotiation. His actionable advice and real-world examples offer tangible benefits from the first chapter.
An excellent guide for anyone wishing to achieve better brand recognition.Pub Date: June 15, 2023
ISBN: 9798988347422
Page Count: 170
Publisher: Self
Review Posted Online: July 3, 2023
Kirkus Reviews Issue: Aug. 15, 2023
Review Program: Kirkus Indie
A virtuoso performance and an ode to an undervalued medium created by two talented artists.
The veteran actor, comedian, and banjo player teams up with the acclaimed illustrator to create a unique book of cartoons that communicates their personalities.
Martin, also a prolific author, has always been intrigued by the cartoons strewn throughout the pages of the New Yorker. So when he was presented with the opportunity to work with Bliss, who has been a staff cartoonist at the magazine since 1997, he seized the moment. “The idea of a one-panel image with or without a caption mystified me,” he writes. “I felt like, yeah, sometimes I’m funny, but there are these other weird freaks who are actually funny.” Once the duo agreed to work together, they established their creative process, which consisted of working forward and backward: “Forwards was me conceiving of several cartoon images and captions, and Harry would select his favorites; backwards was Harry sending me sketched or fully drawn cartoons for dialogue or banners.” Sometimes, he writes, “the perfect joke occurs two seconds before deadline.” There are several cartoons depicting this method, including a humorous multipanel piece highlighting their first meeting called “They Meet,” in which Martin thinks to himself, “He’ll never be able to translate my delicate and finely honed droll notions.” In the next panel, Bliss thinks, “I’m sure he won’t understand that the comic art form is way more subtle than his blunt-force humor.” The team collaborated for a year and created 150 cartoons featuring an array of topics, “from dogs and cats to outer space and art museums.” A witty creation of a bovine family sitting down to a gourmet meal and one of Dumbo getting his comeuppance highlight the duo’s comedic talent. What also makes this project successful is the team’s keen understanding of human behavior as viewed through their unconventional comedic minds.
A virtuoso performance and an ode to an undervalued medium created by two talented artists.Pub Date: Nov. 17, 2020
ISBN: 978-1-250-26289-9
Page Count: 272
Publisher: Celadon Books
Review Posted Online: Aug. 30, 2020
Kirkus Reviews Issue: Sept. 15, 2020
PERSPECTIVES
A beautifully produced, engaging homage.
Celebrating a beloved artist.
Published to coincide with a major exhibition of works by British-born artist David Hockney (b. 1937) at the Fondation Louis Vuitton, Paris, this lushly illustrated volume offers a detailed overview of the artist’s life and work, along with chapters focused on his various styles and subject matter, a chronology, and a glossary of the many techniques he employed in his art, including camera lucida, computer, and video. Contributors of essays include noted art historians and curators, such as Norman Rosenthal, who edited the volume; Simon Schama; Anne Lyles; James Cahill; and François Michaud. Growing up in the north of England, Hockney was drawn to the light and sparkle that he found in Hollywood movies. When he finally arrived in Los Angeles, the sunlit landscapes inspired him, and his new sense of artistic freedom concurred with sexual freedom: As a gay man, he felt liberated from the constraints that had weighed on him in Britain, even in the “relative Bohemia” of the Royal College of Art. Essayists reflect on his artistic interests, such as landscapes, portraiture, flowers, and the opera—for which he created boldly exuberant sets—as well as on his influences and experimentation. Michaud examines the impact on Hockney of a visit to Paris in the 1970s, where he became familiar with Henri Matisse and his contemporaries from museum exhibitions. In the 1990s, visiting his mother and friends in Yorkshire, Hockney painted both outdoors and in the studio, experimenting with various media—including the photocopier and fax machine—as he worked to render the woodsy landscape. As a companion to the exhibition, the volume offers stunning reproductions of Hockney’s prolific works. Enormously popular with museumgoers, Hockney, Rosenthal exults, “transforms the ordinary and the everyday into the remarkable.”
A beautifully produced, engaging homage.Pub Date: June 3, 2025
ISBN: 9780500029527
Page Count: 328
Publisher: Thames & Hudson
Review Posted Online: April 16, 2025
Kirkus Reviews Issue: May 15, 2025
© Copyright 2025 Kirkus Media LLC. All Rights Reserved.
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