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THE BOY KINGS

A JOURNEY INTO THE HEART OF THE SOCIAL NETWORK

An uneven look at the early years of Facebook.

An account of the early days of Facebook from a former employee, who examines how the social network's origins match up with the Internet behemoth of today.

Though he claims that “privacy is dead,” Facebook founder Mark Zuckerberg guards his own privacy closely, insisting that seamless sharing benefits humanity. He apparently hasn't taken umbrage with this book, from Facebook's “51st employee.” Losse joined the company in 2005 as one of the first customer-service representatives, fielding a wide variety of questions and answering outraged letters demanding an explanation of the privacy settings. In her memoir, the author dutifully chronicles the machinations of Zuckerberg and company as they codified their boss’ vision. Losse depicts the offices as “frat-house”–style environs, with the all-important programmers on one floor and everybody else—in the author’s understanding, the vastly less important workers—on another. Seeing an opportunity, she worked on preparing editions of Facebook for other countries; when told not to by her manager, she went ahead and did it anyway, noting later that the atmosphere at Facebook simultaneously encouraged the establishing of control and the dismantling of control. Despite some genuine insights into the nature of the network, the narrative is hampered by the dull chronicles of the author’s personal life. For example, ruminations on a pseudo-romance with a programmer named "Thrax" add little to the story. When Losse shares that she "was happy to hear that Britney Spears was nice" from Spears' former personal security guard, the book begins to feel like Facebook itself—some useful, interesting parts overwhelmed by unrelated news of little interest.

An uneven look at the early years of Facebook.

Pub Date: June 26, 2012

ISBN: 978-1-4516-6825-4

Page Count: 256

Publisher: Free Press

Review Posted Online: July 21, 2012

Kirkus Reviews Issue: Aug. 1, 2012

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THE 48 LAWS OF POWER

If the authors are serious, this is a silly, distasteful book. If they are not, it’s a brilliant satire.

The authors have created a sort of anti-Book of Virtues in this encyclopedic compendium of the ways and means of power.

Everyone wants power and everyone is in a constant duplicitous game to gain more power at the expense of others, according to Greene, a screenwriter and former editor at Esquire (Elffers, a book packager, designed the volume, with its attractive marginalia). We live today as courtiers once did in royal courts: we must appear civil while attempting to crush all those around us. This power game can be played well or poorly, and in these 48 laws culled from the history and wisdom of the world’s greatest power players are the rules that must be followed to win. These laws boil down to being as ruthless, selfish, manipulative, and deceitful as possible. Each law, however, gets its own chapter: “Conceal Your Intentions,” “Always Say Less Than Necessary,” “Pose as a Friend, Work as a Spy,” and so on. Each chapter is conveniently broken down into sections on what happened to those who transgressed or observed the particular law, the key elements in this law, and ways to defensively reverse this law when it’s used against you. Quotations in the margins amplify the lesson being taught. While compelling in the way an auto accident might be, the book is simply nonsense. Rules often contradict each other. We are told, for instance, to “be conspicuous at all cost,” then told to “behave like others.” More seriously, Greene never really defines “power,” and he merely asserts, rather than offers evidence for, the Hobbesian world of all against all in which he insists we live. The world may be like this at times, but often it isn’t. To ask why this is so would be a far more useful project.

If the authors are serious, this is a silly, distasteful book. If they are not, it’s a brilliant satire.

Pub Date: Sept. 1, 1998

ISBN: 0-670-88146-5

Page Count: 430

Publisher: Viking

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: July 15, 1998

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THE PURSUIT OF HAPPYNESS

FROM MEAN STREETS TO WALL STREET

Well-told and admonitory.

Young-rags-to-mature-riches memoir by broker and motivational speaker Gardner.

Born and raised in the Milwaukee ghetto, the author pulled himself up from considerable disadvantage. He was fatherless, and his adored mother wasn’t always around; once, as a child, he spied her at a family funeral accompanied by a prison guard. When beautiful, evanescent Moms was there, Chris also had to deal with Freddie “I ain’t your goddamn daddy!” Triplett, one of the meanest stepfathers in recent literature. Chris did “the dozens” with the homies, boosted a bit and in the course of youthful adventure was raped. His heroes were Miles Davis, James Brown and Muhammad Ali. Meanwhile, at the behest of Moms, he developed a fondness for reading. He joined the Navy and became a medic (preparing badass Marines for proctology), and a proficient lab technician. Moving up in San Francisco, married and then divorced, he sold medical supplies. He was recruited as a trainee at Dean Witter just around the time he became a homeless single father. All his belongings in a shopping cart, Gardner sometimes slept with his young son at the office (apparently undiscovered by the night cleaning crew). The two also frequently bedded down in a public restroom. After Gardner’s talents were finally appreciated by the firm of Bear Stearns, his American Dream became real. He got the cool duds, hot car and fine ladies so coveted from afar back in the day. He even had a meeting with Nelson Mandela. Through it all, he remained a prideful parent. His own no-daddy blues are gone now.

Well-told and admonitory.

Pub Date: June 1, 2006

ISBN: 0-06-074486-3

Page Count: 320

Publisher: Amistad/HarperCollins

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: March 15, 2006

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