A quick and instructive read for readers with a casual interest in this quickly changing company as well as those fascinated...
A fast-moving, well-researched account of the founding and surprising growth of home-sharing company Airbnb.
Fortune assistant managing editor Gallagher (The End of the Suburbs: Where the American Dream Is Moving, 2013) tracks the founding of the company in 2007 by two 20-somethings who met at the Rhode Island School of Design and their friend, a software engineer, all of whom still remain in charge of a company now worth billions. The author has obviously spent hours interviewing all three principals, and she has a good sense for intriguing anecdotes, so the founders come compellingly to life for readers. She also brings to light the business lessons inherent in the struggles of the young company, from the founders’ decision to “just keep launching” to their publicity-generating scheme to stock hosts’ pantries with a cereal they christened “Obama O’s.” Gallagher follows their struggles through the company’s growing pains to their present decisions about a possible initial public offering and new services to promote growth. If the author is a little starry-eyed about CEO Brian Chesky—with his “near-pathological curiosity,” “intense focus,” and “fanatical belief in and devotion to what he sees as Airbnb’s higher purpose”—she doesn’t let her fondness color her understanding of the possible flaws in the company’s highhanded approach. She covers the disregard for zoning and safety regulations built into the structure of the business, the cases of racial discrimination experienced by potential guests, and the possible whitewashing of the fact that many Airbnb units are not personal residences but rather ungoverned hotels. While she generally comes out on the company’s side of these controversies, she also allows readers to reach their own conclusions.
A quick and instructive read for readers with a casual interest in this quickly changing company as well as those fascinated by the fates of startups.Pub Date: Feb. 14, 2017
ISBN: 978-0-544-95266-9
Page Count: 256
Publisher: Houghton Mifflin Harcourt
Review Posted Online: Feb. 11, 2017
BOOK REVIEW
A readable, persuasive argument that our ways of doing business will have to change if we are to prosper—or even survive.
A well-constructed critique of an economic system that, by the author’s account, is a driver of the world’s destruction.
Harvard Business School professor Henderson vigorously questions the bromide that “management’s only duty is to maximize shareholder value,” a notion advanced by Milton Friedman and accepted uncritically in business schools ever since. By that logic, writes the author, there is no reason why corporations should not fish out the oceans, raise drug prices, militate against public education (since it costs tax money), and otherwise behave ruinously and anti-socially. Many do, even though an alternative theory of business organization argues that corporations and society should enjoy a symbiotic relationship of mutual benefit, which includes corporate investment in what economists call public goods. Given that the history of humankind is “the story of our increasing ability to cooperate at larger and larger scales,” one would hope that in the face of environmental degradation and other threats, we might adopt the symbiotic model rather than the winner-take-all one. Problems abound, of course, including that of the “free rider,” the corporation that takes the benefits from collaborative agreements but does none of the work. Henderson examines case studies such as a large food company that emphasized environmentally responsible production and in turn built “purpose-led, sustainable living brands” and otherwise led the way in increasing shareholder value by reducing risk while building demand. The author argues that the “short-termism” that dominates corporate thinking needs to be adjusted to a longer view even though the larger problem might be better characterized as “failure of information.” Henderson closes with a set of prescriptions for bringing a more equitable economics to the personal level, one that, among other things, asks us to step outside routine—eat less meat, drive less—and become active in forcing corporations (and politicians) to be better citizens.
A readable, persuasive argument that our ways of doing business will have to change if we are to prosper—or even survive.Pub Date: May 1, 2020
ISBN: 978-1-5417-3015-1
Page Count: 336
Publisher: PublicAffairs
Review Posted Online: Feb. 16, 2020
Kirkus Reviews Issue: March 15, 2020
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...
A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.
The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.Pub Date: Nov. 1, 2011
ISBN: 978-0-374-27563-1
Page Count: 512
Publisher: Farrar, Straus and Giroux
Review Posted Online: Sept. 3, 2011
Kirkus Reviews Issue: Sept. 15, 2011
BOOK REVIEW
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