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THINKING IN NEW BOXES

A NEW PARADIGM FOR BUSINESS CREATIVITY

The authors provide some intriguing nuggets for thought, but the lack of discussion about the usual parameters of business...

Boston Consulting Group advisers de Brabandere (The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception, 2005, etc.) and Iny showcase their company's approach to helping organizations develop that next big transforming idea.

The authors use the idea of boxes as the frame for their presentation—not the trope of thinking outside one but rather, how to organize the process to make new ones. The boxes are mental models that they contend people use to make sense of themselves and their world. The “new boxes” represent the idea of creating ways of thinking about oneself, one's organization and the world. The authors discuss a five-step process for bringing about transformation: doubt everything, probe the limits of possibility, encourage expression of different points of view, choose the options that seem to have the most potential for success, and re-evaluate relentlessly. They buttress their presentation with thought games and exercises and examples from the Boston Consulting Group's inventory of organizational techniques, which they have used with clients from around the world (e.g., the French postal service and glass manufacturer AGC Glass Europe). The authors focus on the case of the Bic company, which transformed itself from a one-box company—the maker of low-cost disposable plastic pens—into one that would be a “designer and maker of all manner of disposable, non-expensive plastic items”—e.g., cigarette lighters and razors. An array of brain-teasing games and ice-breaking–type techniques, which they call “warm ups” and “mini-world explorations,” flesh out the approach.

The authors provide some intriguing nuggets for thought, but the lack of discussion about the usual parameters of business success, like increasing sales, revenues, productivity and profit, is glaring.

Pub Date: Sept. 10, 2013

ISBN: 978-0-8129-9295-3

Page Count: 352

Publisher: Random House

Review Posted Online: June 16, 2013

Kirkus Reviews Issue: July 1, 2013

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MASTERY

Readers unfamiliar with the anecdotal material Greene presents may find interesting avenues to pursue, but they should...

Greene (The 33 Strategies of War, 2007, etc.) believes that genius can be learned if we pay attention and reject social conformity.

The author suggests that our emergence as a species with stereoscopic, frontal vision and sophisticated hand-eye coordination gave us an advantage over earlier humans and primates because it allowed us to contemplate a situation and ponder alternatives for action. This, along with the advantages conferred by mirror neurons, which allow us to intuit what others may be thinking, contributed to our ability to learn, pass on inventions to future generations and improve our problem-solving ability. Throughout most of human history, we were hunter-gatherers, and our brains are engineered accordingly. The author has a jaundiced view of our modern technological society, which, he writes, encourages quick, rash judgments. We fail to spend the time needed to develop thorough mastery of a subject. Greene writes that every human is “born unique,” with specific potential that we can develop if we listen to our inner voice. He offers many interesting but tendentious examples to illustrate his theory, including Einstein, Darwin, Mozart and Temple Grandin. In the case of Darwin, Greene ignores the formative intellectual influences that shaped his thought, including the discovery of geological evolution with which he was familiar before his famous voyage. The author uses Grandin's struggle to overcome autistic social handicaps as a model for the necessity for everyone to create a deceptive social mask.

Readers unfamiliar with the anecdotal material Greene presents may find interesting avenues to pursue, but they should beware of the author's quirky, sometimes misleading brush-stroke characterizations.

Pub Date: Nov. 13, 2012

ISBN: 978-0-670-02496-4

Page Count: 320

Publisher: Viking

Review Posted Online: Sept. 12, 2012

Kirkus Reviews Issue: Oct. 1, 2012

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THE LAWS OF HUMAN NATURE

The Stoics did much better with the much shorter Enchiridion.

A follow-on to the author’s garbled but popular 48 Laws of Power, promising that readers will learn how to win friends and influence people, to say nothing of outfoxing all those “toxic types” out in the world.

Greene (Mastery, 2012, etc.) begins with a big sell, averring that his book “is designed to immerse you in all aspects of human behavior and illuminate its root causes.” To gauge by this fat compendium, human behavior is mostly rotten, a presumption that fits with the author’s neo-Machiavellian program of self-validation and eventual strategic supremacy. The author works to formula: First, state a “law,” such as “confront your dark side” or “know your limits,” the latter of which seems pale compared to the Delphic oracle’s “nothing in excess.” Next, elaborate on that law with what might seem to be as plain as day: “Losing contact with reality, we make irrational decisions. That is why our success often does not last.” One imagines there might be other reasons for the evanescence of glory, but there you go. Finally, spin out a long tutelary yarn, seemingly the longer the better, to shore up the truism—in this case, the cometary rise and fall of one-time Disney CEO Michael Eisner, with the warning, “his fate could easily be yours, albeit most likely on a smaller scale,” which ranks right up there with the fortuneteller’s “I sense that someone you know has died" in orders of probability. It’s enough to inspire a new law: Beware of those who spend too much time telling you what you already know, even when it’s dressed up in fresh-sounding terms. “Continually mix the visceral with the analytic” is the language of a consultant’s report, more important-sounding than “go with your gut but use your head, too.”

The Stoics did much better with the much shorter Enchiridion.

Pub Date: Oct. 23, 2018

ISBN: 978-0-525-42814-5

Page Count: 580

Publisher: Viking

Review Posted Online: July 30, 2018

Kirkus Reviews Issue: Aug. 15, 2018

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