A compelling how-to guide that also reads like a saucy celebrity exposé.
The man behind the iconic rhino logo weaves an interesting story employing alternating threads of entrepreneurial advice and autobiographical confession.
When he was younger, few could have dreamed that the chubby kid busily aping graffiti culture in the garage of his parents’ New Jersey home would one day rise to become one of the top purveyors of hip-hop cool in the country. But that’s exactly what Ecko managed to accomplish in just a few scant years. From slinging airbrushed T-shirts in high school to hobnobbing with the Tommy Hilfigers of the world, Ecko and his partners—sister Marci and buddy Seth—built a clothing empire that still remains a sartorial force on the streets, even if the core group has fractured. Though he’s taken more than a few wrong turns, the author doesn’t flinch when laying down his entrepreneurial expertise. In fact, his “guts to skin, skin to the world” philosophy about self-branding is more potent given all the mistakes. In his role as entrepreneurial guru, Ecko is a sort of anti-Trump, using human frailty instead of unattainable omnificence to educate the next generation of dreamers. The author delivers a sobering inventory of screw-ups, ill-advised team-ups, lots of overexposure and overextension, as well as generous dollops of hubris and flat-out boneheaded maneuvers. Still, he stubbornly adheres to his philosophy of authenticity while sticking it to the clueless “gatekeepers.” “My business plan for Ecko Airbrushing might have been technically naïve, but it did have this much going for it: my personal brand was massively authentic and relevant,” he writes. Ideas about authenticity run deep throughout the book. Criticized throughout much of his career for allegedly co-opting established cultural touchstones, Ecko argues that what he has been doing all along is something more akin to sampling—just like the best MCs have done on their way to creating something legitimate and pure.
A compelling how-to guide that also reads like a saucy celebrity exposé.Pub Date: Sept. 17, 2013
ISBN: 978-1-4516-8530-5
Page Count: 304
Publisher: N/A
Review Posted Online: Aug. 2, 2013
Kirkus Reviews Issue: Aug. 15, 2013
Readers unfamiliar with the anecdotal material Greene presents may find interesting avenues to pursue, but they should...
Greene (The 33 Strategies of War, 2007, etc.) believes that genius can be learned if we pay attention and reject social conformity.
The author suggests that our emergence as a species with stereoscopic, frontal vision and sophisticated hand-eye coordination gave us an advantage over earlier humans and primates because it allowed us to contemplate a situation and ponder alternatives for action. This, along with the advantages conferred by mirror neurons, which allow us to intuit what others may be thinking, contributed to our ability to learn, pass on inventions to future generations and improve our problem-solving ability. Throughout most of human history, we were hunter-gatherers, and our brains are engineered accordingly. The author has a jaundiced view of our modern technological society, which, he writes, encourages quick, rash judgments. We fail to spend the time needed to develop thorough mastery of a subject. Greene writes that every human is “born unique,” with specific potential that we can develop if we listen to our inner voice. He offers many interesting but tendentious examples to illustrate his theory, including Einstein, Darwin, Mozart and Temple Grandin. In the case of Darwin, Greene ignores the formative intellectual influences that shaped his thought, including the discovery of geological evolution with which he was familiar before his famous voyage. The author uses Grandin's struggle to overcome autistic social handicaps as a model for the necessity for everyone to create a deceptive social mask.
Readers unfamiliar with the anecdotal material Greene presents may find interesting avenues to pursue, but they should beware of the author's quirky, sometimes misleading brush-stroke characterizations.Pub Date: Nov. 13, 2012
ISBN: 978-0-670-02496-4
Page Count: 320
Publisher: Viking
Review Posted Online: Sept. 12, 2012
Kirkus Reviews Issue: Oct. 1, 2012
BOOK REVIEW
BOOK REVIEW
The Stoics did much better with the much shorter Enchiridion.
A follow-on to the author’s garbled but popular 48 Laws of Power, promising that readers will learn how to win friends and influence people, to say nothing of outfoxing all those “toxic types” out in the world.
Greene (Mastery, 2012, etc.) begins with a big sell, averring that his book “is designed to immerse you in all aspects of human behavior and illuminate its root causes.” To gauge by this fat compendium, human behavior is mostly rotten, a presumption that fits with the author’s neo-Machiavellian program of self-validation and eventual strategic supremacy. The author works to formula: First, state a “law,” such as “confront your dark side” or “know your limits,” the latter of which seems pale compared to the Delphic oracle’s “nothing in excess.” Next, elaborate on that law with what might seem to be as plain as day: “Losing contact with reality, we make irrational decisions. That is why our success often does not last.” One imagines there might be other reasons for the evanescence of glory, but there you go. Finally, spin out a long tutelary yarn, seemingly the longer the better, to shore up the truism—in this case, the cometary rise and fall of one-time Disney CEO Michael Eisner, with the warning, “his fate could easily be yours, albeit most likely on a smaller scale,” which ranks right up there with the fortuneteller’s “I sense that someone you know has died" in orders of probability. It’s enough to inspire a new law: Beware of those who spend too much time telling you what you already know, even when it’s dressed up in fresh-sounding terms. “Continually mix the visceral with the analytic” is the language of a consultant’s report, more important-sounding than “go with your gut but use your head, too.”
The Stoics did much better with the much shorter Enchiridion.Pub Date: Oct. 23, 2018
ISBN: 978-0-525-42814-5
Page Count: 580
Publisher: Viking
Review Posted Online: July 30, 2018
Kirkus Reviews Issue: Aug. 15, 2018
BOOK REVIEW
BOOK REVIEW
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