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HOOKED

FOOD, FREE WILL, AND HOW THE FOOD GIANTS EXPLOIT OUR ADDICTIONS

Another cleareyed inquiry into the companies that feed us, hook us, and leave us wanting more.

A hard-hitting follow-up to Salt Sugar Fat (2013).

Pulitzer Prize–winning investigative journalist Moss is a powerhouse when it comes to research and analysis, and much like his contemporary Michael Lewis, he possesses the ability to maintain a solid narrative arc. Characteristically, the author opens his deep dive back into the processed food industry with a story about a Brooklyn schoolgirl whose craving for McDonald’s led to morbid obesity during adolescence. In addition to examining the chemistry of food, appetite, and addiction (highly prevalent), Moss breaks down the complex and contentious arguments at the intersection of the food industry and the law. More disturbingly, he explores the often devious and potentially dangerous ways that manufacturers manipulate foods to trigger addictive behavior, spark sense memories of foods from our childhoods, and treat addiction and dependence as a corporate strategy—much like the tobacco industry. The author covers much of the same ground as his previous book, but readers will be engaged and shocked by the sheer velocity of the process for changing foods to boost consumption. “In a sense, we’ve become unwitting allies to the processed food industry, and not just by falling for their marketing tricks,” he writes. “We’ve allowed them to tap into and take advantage of all the biology we inherited from our forebears, including our love for variety and the cheapest source of calories, as well as the dramatic shifts in our work and family life that have played right into the companies’ hands. When we changed the way we ate, they changed their food to exploit that.” From maltodextrin to trans fats to a diet industry largely owned and controlled by the same companies manufacturing unhealthy, processed foods, Moss takes a second shot at corporate villains and once again finds a soulless industry hard at work.

Another cleareyed inquiry into the companies that feed us, hook us, and leave us wanting more.

Pub Date: March 2, 2021

ISBN: 978-0-8129-9729-3

Page Count: 304

Publisher: Random House

Review Posted Online: Nov. 20, 2020

Kirkus Reviews Issue: Dec. 15, 2020

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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WHO KNEW

MY STORY

Highly instructive for would-be tycoons, with plenty of entertaining interludes.

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Well-crafted memoir by the noted media mogul.

Diller’s home life as a youngster was anything but happy; as he writes early on, “The household I grew up in was perfectly dysfunctional.” His mother lived in her own world, his father was knee-deep in business deals, his brother was a heroin addict, and he tried to play by all the rules in order to allay “my fear of the consequences from my incipient homosexuality.” Somehow he fell into the orbit of show business figures like Lew Wasserman (“I was once arrested for joy-riding in Mrs. Wasserman’s Bentley”) and decided that Hollywood offered the right kind of escape. Starting in the proverbial mailroom, he worked his way up to be a junior talent agent, then scrambled up the ladder to become a high-up executive at ABC, head of Paramount and Fox, and an internet pioneer who invested in Match.com and took over a revitalized Ticketmaster. None of that ascent was easy, and Diller documents several key failures along the way, including boardroom betrayals (“What a monumental dope I’d been. They’d taken over the company—in a merger I’d created—with venality and duplicity”) and strategic missteps. It’s no news that the corporate world is rife with misbehavior, but the better part of Diller’s book is his dish on the players: He meets Jack Nicholson at the William Morris Agency, “wandering through the halls, looking for anyone who’d pay attention to him”; hangs out with Warren Beatty, ever on the make; mispronounces Barbra Streisand’s name (“her glare at me as she walked out would have fried a fish”); learns a remedy for prostatitis from Katharine Hepburn (“My father was an expert urological surgeon, and I know what I’m doing”); and much more in one of the better show-biz memoirs to appear in recent years.

Highly instructive for would-be tycoons, with plenty of entertaining interludes.

Pub Date: May 20, 2025

ISBN: 9780593317877

Page Count: 352

Publisher: Simon & Schuster

Review Posted Online: May 12, 2025

Kirkus Reviews Issue: June 15, 2025

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