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CHARLATANS

HOW GRIFTERS, SWINDLERS, AND HUCKSTERS BAMBOOZLE THE MEDIA, THE MARKETS, AND THE MASSES

Against an arsenal of exploitative technologies, understanding our vulnerabilities is our best shield.

The digital age makes us all more susceptible to grift from skilled charlatans.

Naím (The Revenge of Power, The End of Power, Illicit) and Toro team up to expose charlatans, which they define as those who convince others “to do things that go against their own self-interest”; it becomes dangerous when marks are separated from their families and their money. It’s important to understand how charlatans enchant us. They are not just good at identifying targets. The authors show how any one of us can easily fall prey, because what charlatans do best is reflect our dreams back to us—it is our attachment to our own dreams that clouds our judgment. Exacerbated by social isolation, victims are open to exploitation and new technologies such as artificial intelligence, which can feign the intimacy of a friend, enabling modern-day hucksters to play on our emotions, hopes, and dreams in wholly new ways. Identifying practitioners from a variety of fields—from AI and astrology to megachurches, crypto, and QAnon—the authors provide a tour of contemporary figures such as astrologer Walter Mercado, televangelist Kenneth Copeland, New Age spiritual leader Bentinho Massaro, spiritual influencer Teal Swan, alternative health practitioner Joseph Mercola, yoga practitioner Baba Ramdev, crypto entrepreneur Sam Bankman-Fried, and many more. Naím and Toro write: “If we have done this well, there will be at least one charlatan who might have taken you in.” Techniques such as offering social proof play into victims’ confirmation bias. In order to avoid becoming victimized, the authors advocate for common sense: critical thinking (such as slow thinking, from Daniel Kahneman’s Thinking, Fast and Slow) and not relying on gut feelings or intuition. Hardly groundbreaking advice.

Against an arsenal of exploitative technologies, understanding our vulnerabilities is our best shield.

Pub Date: Oct. 7, 2025

ISBN: 9781541606517

Page Count: 336

Publisher: Basic Books

Review Posted Online: Aug. 1, 2025

Kirkus Reviews Issue: Sept. 1, 2025

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THE GREATEST SENTENCE EVER WRITTEN

A short, smart analysis of perhaps the most famous passage in American history reveals its potency and unfulfilled promise.

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Words that made a nation.

Isaacson is known for expansive biographies of great thinkers (and Elon Musk), but here he pens a succinct, stimulating commentary on the Founding Fathers’ ode to “life, liberty, and the pursuit of happiness.” His close reading of the Declaration of Independence’s second sentence, published to mark the 250th anniversary of the document’s adoption, doesn’t downplay its “moral contradiction.” Thomas Jefferson enslaved hundreds of people yet called slavery “a cruel war against human nature” in his first draft of the Declaration. All but 15 of the document’s 56 signers owned enslaved people. While the sentence in question asserted “all men are created equal” and possess “unalienable rights,” the Founders “consciously and intentionally” excluded women, Native Americans, and enslaved people. And yet the sentence is powerful, Isaacson writes, because it names a young nation’s “aspirations.” He mounts a solid defense of what ought to be shared goals, among them economic fairness, “moral compassion,” and a willingness to compromise. “Democracy depends on this,” he writes. Isaacson is excellent when explaining how Enlightenment intellectuals abroad influenced the founders. Benjamin Franklin, one of the Declaration’s “five-person drafting committee,” stayed in David Hume’s home for a month in the early 1770s, “discussing ideas of natural rights” with the Scottish philosopher. Also strong is Isaacson’s discussion of the “edits and tweaks” made to Jefferson’s draft. As recommended by Franklin and others, the changes were substantial, leaving Jefferson “distraught.” Franklin, who emerges as the book’s hero, helped establish municipal services, founded a library, and encouraged religious diversity—the kind of civic-mindedness that we could use more of today, Isaacson reminds us.

A short, smart analysis of perhaps the most famous passage in American history reveals its potency and unfulfilled promise.

Pub Date: Nov. 18, 2025

ISBN: 9781982181314

Page Count: 80

Publisher: Simon & Schuster

Review Posted Online: Aug. 29, 2025

Kirkus Reviews Issue: Oct. 1, 2025

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WHEN BREATH BECOMES AIR

A moving meditation on mortality by a gifted writer whose dual perspectives of physician and patient provide a singular...

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A neurosurgeon with a passion for literature tragically finds his perfect subject after his diagnosis of terminal lung cancer.

Writing isn’t brain surgery, but it’s rare when someone adept at the latter is also so accomplished at the former. Searching for meaning and purpose in his life, Kalanithi pursued a doctorate in literature and had felt certain that he wouldn’t enter the field of medicine, in which his father and other members of his family excelled. “But I couldn’t let go of the question,” he writes, after realizing that his goals “didn’t quite fit in an English department.” “Where did biology, morality, literature and philosophy intersect?” So he decided to set aside his doctoral dissertation and belatedly prepare for medical school, which “would allow me a chance to find answers that are not in books, to find a different sort of sublime, to forge relationships with the suffering, and to keep following the question of what makes human life meaningful, even in the face of death and decay.” The author’s empathy undoubtedly made him an exceptional doctor, and the precision of his prose—as well as the moral purpose underscoring it—suggests that he could have written a good book on any subject he chose. Part of what makes this book so essential is the fact that it was written under a death sentence following the diagnosis that upended his life, just as he was preparing to end his residency and attract offers at the top of his profession. Kalanithi learned he might have 10 years to live or perhaps five. Should he return to neurosurgery (he could and did), or should he write (he also did)? Should he and his wife have a baby? They did, eight months before he died, which was less than two years after the original diagnosis. “The fact of death is unsettling,” he understates. “Yet there is no other way to live.”

A moving meditation on mortality by a gifted writer whose dual perspectives of physician and patient provide a singular clarity.

Pub Date: Jan. 19, 2016

ISBN: 978-0-8129-8840-6

Page Count: 248

Publisher: Random House

Review Posted Online: Sept. 29, 2015

Kirkus Reviews Issue: Oct. 15, 2015

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