The newbies’ workshop for everything managers and staffers need to start, plan and execute a sales and marketing strategy...
Schaffer’s second book is a friendly, yet detailed, tutorial peppered with gems of insight into LinkedIn functionality and etiquette.
The book opens with two chapters aimed at building confidence that LinkedIn’s reputation as a space for business networking makes it ideal for business-to-business sales. Then it launches into the various functions available on LinkedIn. The book seems to have two audiences: the staffer who needs technical and tactical support in starting and executing a LinkedIn account, and the manager who needs to decide whether a company should systematically enter LinkedIn and then develop internal policy to reach business goals. The book stands out from others in the genre in its managerial insight. Schaffer’s case studies, pros/cons lists and discussions would help any manager sort out the value of different strategies and options. For staff, step-by-step instructions and advice on LinkedIn etiquette—especially strategies for handling those socially awkward introduction requests—will build confidence in new users. Because every aspect of LinkedIn is covered, even those with some experience on the social networking site could learn something new. With all of the value in this book, the organization doesn’t always match the needs to the two competing audiences. While managers could read straight through the first two chapters that justify LinkedIn as a sales tool, other gems of insight are buried deep in paragraphs later in the book. Notes on developing policies for specific aspects of LinkedIn aren’t collected in a single place, but intermingled within other content areas. Although this organization reads logically, it will lead the manager whose goal is to develop LinkedIn policy to some page flipping. Still, the insights gained are worth the minor inconvenience.
The newbies’ workshop for everything managers and staffers need to start, plan and execute a sales and marketing strategy using LinkedIn.Pub Date: July 18, 2011
ISBN: 978-1463685805
Page Count: 208
Publisher: CreateSpace
Review Posted Online: Aug. 15, 2011
Kirkus Reviews Issue: Oct. 1, 2011
Review Program: Kirkus Indie
BOOK REVIEW
BOOK REVIEW
Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.
“Quality of life means more than just consumption”: Two MIT economists urge that a smarter, more politically aware economics be brought to bear on social issues.
It’s no secret, write Banerjee and Duflo (co-authors: Poor Economics: A Radical Rethinking of the Way To Fight Global Poverty, 2011), that “we seem to have fallen on hard times.” Immigration, trade, inequality, and taxation problems present themselves daily, and they seem to be intractable. Economics can be put to use in figuring out these big-issue questions. Data can be adduced, for example, to answer the question of whether immigration tends to suppress wages. The answer: “There is no evidence low-skilled migration to rich countries drives wage and employment down for the natives.” In fact, it opens up opportunities for those natives by freeing them to look for better work. The problem becomes thornier when it comes to the matter of free trade; as the authors observe, “left-behind people live in left-behind places,” which explains why regional poverty descended on Appalachia when so many manufacturing jobs left for China in the age of globalism, leaving behind not just left-behind people but also people ripe for exploitation by nationalist politicians. The authors add, interestingly, that the same thing occurred in parts of Germany, Spain, and Norway that fell victim to the “China shock.” In what they call a “slightly technical aside,” they build a case for addressing trade issues not with trade wars but with consumption taxes: “It makes no sense to ask agricultural workers to lose their jobs just so steelworkers can keep theirs, which is what tariffs accomplish.” Policymakers might want to consider such counsel, especially when it is coupled with the observation that free trade benefits workers in poor countries but punishes workers in rich ones.
Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.Pub Date: Nov. 12, 2019
ISBN: 978-1-61039-950-0
Page Count: 432
Publisher: PublicAffairs
Review Posted Online: Aug. 28, 2019
Kirkus Reviews Issue: Sept. 15, 2019
SEEN & HEARD
Career and business advice for the hashtag generation. For all its self-absorption, this book doesn’t offer much reflection...
A Dumpster diver–turned-CEO details her rise to success and her business philosophy.
In this memoir/business book, Amoruso, CEO of the Internet clothing store Nasty Gal, offers advice to young women entrepreneurs who seek an alternative path to fame and fortune. Beginning with a lengthy discussion of her suburban childhood and rebellious teen years, the author describes her experiences living hand to mouth, hitchhiking, shoplifting and dropping out of school. Her life turned around when, bored at work one night, she decided to sell a few pieces of vintage clothing on eBay. Fast-forward seven years, and Amoruso was running a $100 million company with 350 employees. While her success is admirable, most of her advice is based on her own limited experiences and includes such hackneyed lines as, “When you accept yourself, it’s surprising how much other people will accept you, too.” At more than 200 pages, the book is overlong, and much of what the author discusses could be summarized in a few tweets. In fact, much of it probably has been: One of the most interesting sections in the book is her description of how she uses social media. Amoruso has a spiritual side, as well, and she describes her belief in “chaos magic” and “sigils,” a kind of wishful-thinking exercise involving abstract words. The book also includes sidebars featuring guest “girlbosses” (bloggers, Internet entrepreneurs) who share equally clichéd suggestions for business success. Some of the guidance Amoruso offers for interviews (don’t dress like you’re going to a nightclub), getting fired (don’t call anyone names) and finding your fashion style (be careful which trends you follow) will be helpful to her readers, including the sage advice, “You’re not special.”
Career and business advice for the hashtag generation. For all its self-absorption, this book doesn’t offer much reflection or insight.Pub Date: May 6, 2014
ISBN: 978-0-399-16927-4
Page Count: 256
Publisher: Portfolio
Review Posted Online: June 22, 2014
Kirkus Reviews Issue: July 15, 2014
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