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NOTES ON STARTUPS, OR HOW TO BUILD THE FUTURE

Forceful and pungent in its treatment of conventional orthodoxies—a solid starting point for readers thinking about building...

Legendary startup icon and venture capitalist Thiel and Masters reveal how they succeed with startups and why business school graduates most often do not.

Known as a co-founder of Paypal and early investor in Facebook and SpaceX, billionaire Thiel and his former student, Masters, are not offering tips on becoming superrich. Surprisingly, they are contemptuous of finance, which they call “the only way to make money when you have no idea how to create wealth.” They offer an older model of business based on the potential earnings foreseeable as a by-product of the transformations associated with leaps in technology into unserved spaces in human activity. Paypal and Facebook are good examples. The authors distinguish their own thinking and methods from the orthodoxies of the financial and business communities. Lively and often acerbic, Thiel and Masters leave many of today's business shibboleths trashed along the way. They are unabashed proponents of monopoly to control and secure profit for reinvestment, and they assert, agreeing with thinkers like Walter Lippmann, that “[c]apitalism is premised on the accumulation of capital, but under perfect competition all profits get competed away.” In their view, monopoly is how technological innovators successfully change the rules with order-of-magnitude improvements instead of incremental advances. Thiel and Masters provide rules of thumb and case studies drawn from experiences, all bound up with their radically different business methods and practices. Their views on viral marketing and the importance of sales will be of interest to aspiring entrepreneurs, as will their dismissal of current ideas of market and technological disruption. They don’t hide their dislike of the use of stock options as incentives for business leadership.

Forceful and pungent in its treatment of conventional orthodoxies—a solid starting point for readers thinking about building a business.

Pub Date: Sept. 16, 2014

ISBN: 978-0-8041-3929-8

Page Count: 256

Publisher: Crown Business

Review Posted Online: Aug. 5, 2014

Kirkus Reviews Issue: Sept. 1, 2014

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REIMAGINING CAPITALISM IN A WORLD ON FIRE

A readable, persuasive argument that our ways of doing business will have to change if we are to prosper—or even survive.

A well-constructed critique of an economic system that, by the author’s account, is a driver of the world’s destruction.

Harvard Business School professor Henderson vigorously questions the bromide that “management’s only duty is to maximize shareholder value,” a notion advanced by Milton Friedman and accepted uncritically in business schools ever since. By that logic, writes the author, there is no reason why corporations should not fish out the oceans, raise drug prices, militate against public education (since it costs tax money), and otherwise behave ruinously and anti-socially. Many do, even though an alternative theory of business organization argues that corporations and society should enjoy a symbiotic relationship of mutual benefit, which includes corporate investment in what economists call public goods. Given that the history of humankind is “the story of our increasing ability to cooperate at larger and larger scales,” one would hope that in the face of environmental degradation and other threats, we might adopt the symbiotic model rather than the winner-take-all one. Problems abound, of course, including that of the “free rider,” the corporation that takes the benefits from collaborative agreements but does none of the work. Henderson examines case studies such as a large food company that emphasized environmentally responsible production and in turn built “purpose-led, sustainable living brands” and otherwise led the way in increasing shareholder value by reducing risk while building demand. The author argues that the “short-termism” that dominates corporate thinking needs to be adjusted to a longer view even though the larger problem might be better characterized as “failure of information.” Henderson closes with a set of prescriptions for bringing a more equitable economics to the personal level, one that, among other things, asks us to step outside routine—eat less meat, drive less—and become active in forcing corporations (and politicians) to be better citizens.

A readable, persuasive argument that our ways of doing business will have to change if we are to prosper—or even survive.

Pub Date: May 1, 2020

ISBN: 978-1-5417-3015-1

Page Count: 336

Publisher: PublicAffairs

Review Posted Online: Feb. 16, 2020

Kirkus Reviews Issue: March 15, 2020

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THE NEW GEOGRAPHY OF JOBS

A welcome contribution from a newcomer who provides both a different view and balance in addressing one of the country's...

A fresh, provocative analysis of the debate on education and employment.

Up-and-coming economist Moretti (Economics/Univ. of California, Berkeley) takes issue with the “[w]idespread misconception…that the problem of inequality in the United States is all about the gap between the top one percent and the remaining 99 percent.” The most important aspect of inequality today, he writes, is the widening gap between the 45 million workers with college degrees and the 80 million without—a difference he claims affects every area of peoples' lives. The college-educated part of the population underpins the growth of America's economy of innovation in life sciences, information technology, media and other areas of globally leading research work. Moretti studies the relationship among geographic concentration, innovation and workplace education levels to identify the direct and indirect benefits. He shows that this clustering favors the promotion of self-feeding processes of growth, directly affecting wage levels, both in the innovative industries as well as the sectors that service them. Indirect benefits also accrue from knowledge and other spillovers, which accompany clustering in innovation hubs. Moretti presents research-based evidence supporting his view that the public and private economic benefits of education and research are such that increased federal subsidies would more than pay for themselves. The author fears the development of geographic segregation and Balkanization along education lines if these issues of long-term economic benefits are left inadequately addressed.

A welcome contribution from a newcomer who provides both a different view and balance in addressing one of the country's more profound problems.

Pub Date: May 5, 2012

ISBN: 978-0-547-75011-8

Page Count: 304

Publisher: Houghton Mifflin Harcourt

Review Posted Online: April 3, 2012

Kirkus Reviews Issue: April 15, 2012

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