By the numbers, to be sure, but students of business, for whom Nike is a well-established case study, may want to have this...
Nike mogul Knight charts the rise of his business empire, a world leader in athletic wear.
The title of the memoir is apt, for much of it is a rather dogged struggle through the minutiae of shoe distributorship and manufacture, with all the deals and lawsuits that entails. Knight began that journey more than half a century ago, when, as a young entrepreneur-in-training, it occurred to him that there might be room in the American marketplace for Japanese running shoes. He wrote a paper to that effect. “Being a business buff,” he recounts, “I knew that Japanese cameras had made deep cuts into the camera market, which had once been dominated by Germans. Thus, I argued in my paper that Japanese running shoes might do the same thing.” There was much hope in that thesis, for this was back in the day before Steve Prefontaine came along to help Knight press his case to runners everywhere. From that start, Knight built what has been reckoned to be a $30 billion-per-year business. He is proud to tell that story, as one might expect, but there’s some score-settling to do: the bad guys include a Japanese shoe manufacturer who couldn’t make a straight deal, a competitor called the Marlboro Man (who, admittedly, was “poaching our poaching”), tennis ace Jimmy Connors (whose agent, backing away from an endorsement agreement, insisted, “I don’t remember any deal. We’ve already got a deal three times better than your deal, which I don’t remember”), and a few other such impediments. The story, though with many merits, is rather listless. Unfortunately, much of the book conforms to the dry formulas of business writing, borrowing in turn from business speechifying: tell a joke, show a slide, read the text and expand on the bullet points, move to the next slide.
By the numbers, to be sure, but students of business, for whom Nike is a well-established case study, may want to have this view straight from the source.Pub Date: April 26, 2016
ISBN: 978-1-5011-3591-0
Page Count: 400
Publisher: Scribner
Review Posted Online: May 6, 2016
BOOK REVIEW
Her biographer, James Westcott, once said: “every time she tells a story, it gets better,” and one can’t help but wait in...
Legendary performance artist Abramovic unveils her story in this highly anticipated memoir.
When she was growing up, the author lived in an environment of privilege in Yugoslavia, which was on the verge of ruin. Her parents, two fervent communist partisans and loyal officers during Josip Broz Tito’s rule, were not the warmest people. Abramovic was put under the care of several people, only to be taken in by her grandmother. “I felt displaced and I probably thought that if I walked, it meant I would have to go away again somewhere,” she writes. Ultimately, she carried this feeling of displacement throughout most, if not all, of her career. Many remember The Artist Is Present, her 2010 performance at the Museum of Modern Art in New York during which she sat in front of museumgoers for 736 hours, but her work started long before then. As a woman who almost single-handedly launched female performance art, the author has spent the better part of her life studying the different ways in which the body functions in time and space. She pushed herself to explore her body’s limits and her mind’s boundaries (“I [have] put myself in so much pain that I no longer [feel] any pain”). For example, she stood in front of a bow and arrow aimed at her heart with her romantic and performance partner of 12 years, Ulay. She was also one of the first people to walk along the Great Wall of China, a project she conceived when secluded in aboriginal Australia. While the author’s writing could use some polishing, the voice that seeps through the text is hypnotizing, and readers will have a hard time putting the book down and will seek out further information about her work.
Her biographer, James Westcott, once said: “every time she tells a story, it gets better,” and one can’t help but wait in anticipation of what she is concocting for her next tour de force.Pub Date: Oct. 25, 2016
ISBN: 978-1-101-90504-3
Page Count: 384
Publisher: Crown Archetype
Review Posted Online: Aug. 20, 2016
Kirkus Reviews Issue: Sept. 1, 2016
An authentic and fresh extension of the author’s successful Web series.
Writer, producer and director Rae, famous for her popular Web series, "The Misadventures of Awkward Black Girl," channels her humor and attention to detail into this eponymous collection of personal essays about all the embarrassing moments that have made her who she is.
Sharp and able to laugh at herself, the author writes as if she's unabashedly telling friends a stream of cringeworthy stories about her life. Having grown up with the understanding that laughing at and talking about people was a form of entertainment and bonding, Rae continues the tradition by inviting readers into her inner circle and making her own foibles her primary focus. Almost 30, she opens up about nearly everything in her life, from her lifelong fear of being watched while eating in public to acutely awkward experiences with Internet dating and cybersex. The theme that race plays in this book is integral, although Rae's approach, as with all of her subjects, is decidedly humorous and lighthearted; she veers, always, toward a personal tone as opposed to one that's political or polemical. Her unwavering candidness, the sheer energy of her voice and the fact that she clearly finds herself to be terrific material make her a charismatic, if occasionally exasperating, narrator worth rooting for. Having been in a committed relationship for seven years, Rae unpacks how her Senegalese parents’ union contributed to her attitude (indifference) toward marriage. Some readers will find her proclamations and direct confessions offensive and be turned off; others may be offended but laugh out loud anyway. In Rae, her audience has landed on a singular voice with the verve and vivacity of uncorked champagne.
An authentic and fresh extension of the author’s successful Web series.Pub Date: Feb. 10, 2015
ISBN: 978-1476749051
Page Count: 210
Publisher: 37 Ink/Simon & Schuster
Review Posted Online: Dec. 20, 2014
Kirkus Reviews Issue: Jan. 1, 2015
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