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THE OPPOSITE OF SPOILED

RAISING KIDS WHO ARE GROUNDED, GENEROUS, AND SMART ABOUT MONEY

Sound advice on managing family finances but only if you have sufficient finances to manage.

Talking big bucks with the smallest members of your household will make the world a better place argues New York Times personal finance columnist Lieber (co-author: Taking Time Off, 2003, etc.).

Do you know the going rate for a visit from the tooth fairy in your neighborhood? If you have children, you’re probably all too aware of the playground rumors that range from $5 up to $50 for the prized first tooth. So what do you put under your child’s pillow? Does it matter? Yes, these seemingly small family financial decisions matter a lot, according to Lieber. In his third book, the author addresses affluence, its effect on child-rearing and the lessons most of us are not teaching our children about managing wealth. As practical as the first half of the book is—it’s packed with suggestions on everything from allowance to college tuition—Lieber’s advice skews toward the upper-class family, leaving out the many families who make less than the $75,000 annual income he acknowledges as his base line. For instance, when he counsels that an appropriate clothing budget be calibrated on Land’s End prices, he largely ignores the fact that many families are struggling to afford even a wardrobe from Wal-Mart or Target. Later chapters get into tougher territory, and Lieber makes a good case for using early money management training to help children eventually tackle society’s bigger problems, such as homelessness and hunger. Humble stories of kids raising money for Down syndrome research or creating kit bags to give to people living on the street offer inspiration for those who do have money to spend it wisely in the world and to teach their children to do the same.

Sound advice on managing family finances but only if you have sufficient finances to manage.

Pub Date: Feb. 3, 2015

ISBN: 978-0062247018

Page Count: 320

Publisher: Harper/HarperCollins

Review Posted Online: Nov. 19, 2014

Kirkus Reviews Issue: Dec. 1, 2014

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BRIEFS FOR BUILDING BETTER BRANDS

TIPS, PARABLES AND INSIGHTS FOR MARKET LEADERS

For Gorman, creating customers is an act of cultivating delight–-a motto that most businesses would do well to follow.

Gorman, who runs a boutique creative-brand agency, offers a refreshing return to business basics, when competition was a novel concept and businesses actually put the customer first.

Not that Gorman is trotting out old business saws in a fuddy-duddy way; his style is energetic, and his delivery is keen and clean. He is not about to forsake branding, but he will tell you to forget the fancy dancing, the retro music and the airy cleverness. His emphasis is on delivering satisfaction to the customers—consistently–-with the ultimate goal of making them friends for the long term. Granted, it's not a revolutionary concept, but in the Age of Hype, it's certainly salubrious. Profits cannot be a guiding principle; business owners must understand the values, tastes and preferences of their audience, and then create a brand that becomes "the story that people will tell when asked to recommend your product or service to someone else"–-and one that exceeds expectations. In other words, create an identity and be all you say you are. Tag lines, logos, websites–-these are all brand articulations, and though Gorman acknowledges their importance, they are not value articulations and they can't carry the product if the consumer's experience isn't pleasurable and enthusiastic. Gorman even goes a step further: The product must be a delight. (He includes many amusing anecdotes, but the best involves him tipping a saxophone-playing spaceman in the subway.) Gorman also offers intelligent advice about making oneself attractive to prospects, about clarity of message, about elegance and about the importance of word-of-mouth for verifying quality (with a nod to George Silverman)–-though it would have been helpful to get a few examples of controlling and sequencing word-of-mouth marketing.

For Gorman, creating customers is an act of cultivating delight–-a motto that most businesses would do well to follow.

Pub Date: Sept. 1, 2004

ISBN: 0-9749169-0-0

Page Count: -

Publisher: N/A

Review Posted Online: May 23, 2010

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THE ART OF THE SPARK

12 HABITS TO INSPIRE ROMANTIC ADVENTURES

Romance feels deeply liberating in Zalmanek’s hands.

Stories and guidance designed to keep the fires burning in your relationship.

This book is about adventures, unusual and exciting experiences in love–particularly with established couples–that speak of abiding affection. And they speak loudly, because you have to work to keep these adventures moving. They range from daily, loving gestures–the little threads that sew you together–to grand celebrations. Zalmanek, a self-proclaimed “Romantic Adventurer,” begins with the baby steps needed to get started. Fearless where she treads, Zalmanek is happy to give tips on everything from marriage proposals to divorce ceremonies. Each chapter is filled with episodes of romantic adventure intended to jump-start the imagination in the form of illustrative stories from people who have taken one of her workshops. She stresses the importance of being an attentive and aware mate–to understand your lover’s surprise quotient, for example–to explore the sensual acts that please the two of you, to learn how to give (and receive) unexpected gifts and to develop your own romantic traditions. She wants you to cherish the act of intimacy, to step back for a moment, regain some perspective and realize how important it is to keep adding fuel to the fire that drives your romance. Best of all, she makes it sound like an awful lot of fun.

Romance feels deeply liberating in Zalmanek’s hands.

Pub Date: Jan. 1, 2006

ISBN: 0-9766879-0-9

Page Count: -

Publisher: N/A

Review Posted Online: May 23, 2010

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