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THE CRAFT BEER REVOLUTION

HOW A BAND OF MICROBREWERS IS TRANSFORMING THE WORLD'S FAVORITE DRINK

Hindy balances reverence with realism, resulting in a vigorous, if sometimes overly meticulous genealogy of the burgeoning...

Former journalist and Brooklyn Brewery co-founder Hindy (co-author: Beer School: Bottling Success at the Brooklyn Brewery, 2005) considers craft beers and the innovators who brought them to the wider American and global markets from the 1960s to the present.

Beginning with an account of Fritz Maytag, the force behind San Francisco’s Anchor Brewing Company, the author draws from choice interviews, magazines such as All About Beer, anecdotes and related ephemera to explore a variety of topics. These include the legalization of home brewing in 1979; seminal writers in the early days of the practice, such as Charlie Papazian (The Complete Joy of Homebrewing) and Michael Jackson (The World Guide to Beer); the frequent path from homebrewing to microbrewery and brewpub startups; forerunners, including Jim Koch of the Boston Beer Company; and numerous profiles of second- and third-generation brewers. With extensive passages devoted to the intricacies of formulating standards, initial challenges in establishing camaraderie among brewers, relationships with distributors, the sometimes-negative view of contract brewers and responses to media-fueled “wars” with larger corporations such as Anheuser-Busch, this is a book for intense aficionados. Thorough surveys of the field—from descriptions of actions by the Association of Brewers and other organizations to play-by-plays of particular company sales—reveal an insider's dedication to the business. For the generalist, chapters that emphasize the can-do spirit embodied by men and women who gambled on their dreams, and that reveal a frequent interest in giving back to the communities that supported them, offer more interesting, personal stories. Despite tensions between craft brewers, what emerges is a revolution marked by "a band of Davids" bent on confronting the "Goliaths."

Hindy balances reverence with realism, resulting in a vigorous, if sometimes overly meticulous genealogy of the burgeoning world of craft beer.

Pub Date: April 22, 2014

ISBN: 978-1-137-27876-0

Page Count: 256

Publisher: Palgrave Macmillan

Review Posted Online: March 17, 2014

Kirkus Reviews Issue: April 1, 2014

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HOW GOOGLE WORKS

An informative and creatively multilayered Google guidebook from the businessman’s perspective.

Two distinguished technology executives share the methodology behind what made Google a global business leader.

Former Google CEO Schmidt (co-author: The New Digital Age: Reshaping the Future of People, Nations and Business, 2013) and former senior vice president of products Rosenberg share accumulated wisdom and business acumen from their early careers in technology, then later as management at the Internet search giant. Though little is particularly revelatory or unexpected, the companywide processes that have made Google a household name remain timely and relevant within today’s digitized culture. After several months at Google, the authors found it necessary to retool their management strategies by emphasizing employee culture, codifying company values, and rethinking the way staff is internally positioned in order to best compliment their efforts and potential. Their text places “Googlers” front and center as they adopted the business systems first implemented by Google founders Larry Page and Sergey Brin, who stressed the importance of company-wide open communication. Schmidt and Rosenberg discuss the value of technological insights, Google’s effective “growth mindset” hiring practices, staff meeting maximization, email tips, and the company’s effective solutions to branding competition and product development complications. They also offer a condensed, two-page strategy checklist that serves as an apt blueprint for managers. At times, statements leak into self-congratulatory territory, as when Schmidt and Rosenberg insinuate that a majority of business plans are flawed and that the Google model is superior. Analogies focused on corporate retention and methods of maximizing Google’s historically impressive culture of “smart creatives” reflect the firm’s legacy of spinning intellect and creativity into Internet gold. The authors also demarcate legendary application missteps like “Wave” and “Buzz” while applauding the independent thinkers responsible for catapulting the company into the upper echelons of technological innovation.

An informative and creatively multilayered Google guidebook from the businessman’s perspective.

Pub Date: Sept. 23, 2014

ISBN: 978-1455582341

Page Count: 320

Publisher: Business Plus/Grand Central

Review Posted Online: July 21, 2014

Kirkus Reviews Issue: Aug. 15, 2014

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ECONOMIC DIGNITY

A declaration worth hearing out in a time of growing inequality—and indignity.

Noted number cruncher Sperling delivers an economist’s rejoinder to life, liberty, and the pursuit of happiness.

Former director of the National Economic Council in the administrations of Presidents Bill Clinton and Barack Obama, the author has long taken a view of the dismal science that takes economic justice fully into account. Alongside all the metrics and estimates and reckonings of GDP, inflation, and the supply curve, he holds the great goal of economic policy to be the advancement of human dignity, a concept intangible enough to chase the econometricians away. Growth, the sacred mantra of most economic policy, “should never be considered an appropriate ultimate end goal” for it, he counsels. Though 4% is the magic number for annual growth to be considered healthy, it is healthy only if everyone is getting the benefits and not just the ultrawealthy who are making away with the spoils today. Defining dignity, admits Sperling, can be a kind of “I know it when I see it” problem, but it does not exist where people are a paycheck away from homelessness; the fact, however, that people widely share a view of indignity suggests the “intuitive universality” of its opposite. That said, the author identifies three qualifications, one of them the “ability to meaningfully participate in the economy with respect, not domination and humiliation.” Though these latter terms are also essentially unquantifiable, Sperling holds that this respect—lack of abuse, in another phrasing—can be obtained through a tight labor market and monetary and fiscal policy that pushes for full employment. In other words, where management needs to come looking for workers, workers are likely to be better treated than when the opposite holds. In still other words, writes the author, dignity is in part a function of “ ‘take this job and shove it’ power,” which is a power worth fighting for.

A declaration worth hearing out in a time of growing inequality—and indignity.

Pub Date: May 5, 2020

ISBN: 978-1-9848-7987-5

Page Count: 384

Publisher: Penguin Press

Review Posted Online: Feb. 25, 2020

Kirkus Reviews Issue: March 15, 2020

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