A psychologically provocative study on the gravity of charm, charisma, and outward impressions.
An examination of likability in media, politics, and business.
In his debut book, Goldstein draws from his multifaceted careers as a TV producer, congressional attorney, political consultant, and LGBTQ civil rights leader to probe the dynamics of widespread appeal in the public eye. He opens his insightful analysis with a real-life example of reputation preservation when he was contacted by Osama bin Laden’s half brother seeking assistance in saving the family name. Goldstein defines likability as a collection of the qualities that “welcome us into a satisfying emotional relationship” with another. As he notes, all of us can use these traits to encourage an appealing reaction from others. He calls the recognition of these key features “likeability literacy” and lucidly describes how outward appeal can enchant and captivate, much akin to falling in love, but it can also be important for companies to embrace it to ensure profitability and customer loyalty. In terms of public personalities, Goldstein points out specific characteristics shared by figures like Benjamin Franklin, who instinctually engaged his constituents through uplifting stories; Ellen DeGeneres, a relatable celebrity who captured a nation’s attention with a live Oscar telecast selfie, America’s sweetheart Betty White; and social justice advocate Malala Yousafzai. These and many others, Goldstein acknowledges, have garnered positive attention and greatly enthralled followers while a noted lack of these likable traits can cause popularity quotients (and stocks) to sink and elections to be lost. Goldstein’s expertise shines most in his delineations of eight classic likability traits and how each factors into and cultivates our impressions, opinions, and takeaways of others, particularly public figures like CEOs, world leaders, and celebrities. He breaks down each trait and pinpoints their individual strengths and durability within the arena of today’s hypercritical, impressionable culture, stressing the conclusive perception that “likeability is leverage.” An oddly tempting self-assessment analysis encourages readers to measure their own overall appeal.
A psychologically provocative study on the gravity of charm, charisma, and outward impressions.Pub Date: Oct. 22, 2019
ISBN: 978-0-06-291169-8
Page Count: 368
Publisher: Harper Business
Review Posted Online: Aug. 18, 2019
Kirkus Reviews Issue: Sept. 1, 2019
A moving meditation on mortality by a gifted writer whose dual perspectives of physician and patient provide a singular...
A neurosurgeon with a passion for literature tragically finds his perfect subject after his diagnosis of terminal lung cancer.
Writing isn’t brain surgery, but it’s rare when someone adept at the latter is also so accomplished at the former. Searching for meaning and purpose in his life, Kalanithi pursued a doctorate in literature and had felt certain that he wouldn’t enter the field of medicine, in which his father and other members of his family excelled. “But I couldn’t let go of the question,” he writes, after realizing that his goals “didn’t quite fit in an English department.” “Where did biology, morality, literature and philosophy intersect?” So he decided to set aside his doctoral dissertation and belatedly prepare for medical school, which “would allow me a chance to find answers that are not in books, to find a different sort of sublime, to forge relationships with the suffering, and to keep following the question of what makes human life meaningful, even in the face of death and decay.” The author’s empathy undoubtedly made him an exceptional doctor, and the precision of his prose—as well as the moral purpose underscoring it—suggests that he could have written a good book on any subject he chose. Part of what makes this book so essential is the fact that it was written under a death sentence following the diagnosis that upended his life, just as he was preparing to end his residency and attract offers at the top of his profession. Kalanithi learned he might have 10 years to live or perhaps five. Should he return to neurosurgery (he could and did), or should he write (he also did)? Should he and his wife have a baby? They did, eight months before he died, which was less than two years after the original diagnosis. “The fact of death is unsettling,” he understates. “Yet there is no other way to live.”
A moving meditation on mortality by a gifted writer whose dual perspectives of physician and patient provide a singular clarity.Pub Date: Jan. 19, 2016
ISBN: 978-0-8129-8840-6
Page Count: 248
Publisher: Random House
Review Posted Online: Sept. 29, 2015
Kirkus Reviews Issue: Oct. 15, 2015
PERSPECTIVES
Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.
“Quality of life means more than just consumption”: Two MIT economists urge that a smarter, more politically aware economics be brought to bear on social issues.
It’s no secret, write Banerjee and Duflo (co-authors: Poor Economics: A Radical Rethinking of the Way To Fight Global Poverty, 2011), that “we seem to have fallen on hard times.” Immigration, trade, inequality, and taxation problems present themselves daily, and they seem to be intractable. Economics can be put to use in figuring out these big-issue questions. Data can be adduced, for example, to answer the question of whether immigration tends to suppress wages. The answer: “There is no evidence low-skilled migration to rich countries drives wage and employment down for the natives.” In fact, it opens up opportunities for those natives by freeing them to look for better work. The problem becomes thornier when it comes to the matter of free trade; as the authors observe, “left-behind people live in left-behind places,” which explains why regional poverty descended on Appalachia when so many manufacturing jobs left for China in the age of globalism, leaving behind not just left-behind people but also people ripe for exploitation by nationalist politicians. The authors add, interestingly, that the same thing occurred in parts of Germany, Spain, and Norway that fell victim to the “China shock.” In what they call a “slightly technical aside,” they build a case for addressing trade issues not with trade wars but with consumption taxes: “It makes no sense to ask agricultural workers to lose their jobs just so steelworkers can keep theirs, which is what tariffs accomplish.” Policymakers might want to consider such counsel, especially when it is coupled with the observation that free trade benefits workers in poor countries but punishes workers in rich ones.
Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.Pub Date: Nov. 12, 2019
ISBN: 978-1-61039-950-0
Page Count: 432
Publisher: PublicAffairs
Review Posted Online: Aug. 28, 2019
Kirkus Reviews Issue: Sept. 15, 2019
SEEN & HEARD
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