Mud-slinging exposÇ of the notorious pop guru who ``got it''- -and then tried to give it to the rest of the world. As his title makes clear, Pressman (a former writer for California Lawyer) makes no pretense to objectivity here: His Werner Erhard is a charismatic but abusive con man with a genius for repackaging and marketing others' ideas. Erhard, he tells us, was born in 1935 Pennsylvania as ``Jack Rosenberg''; grew up to be a married car-salesman with kids; fell in love and remarried, committing bigamy; changed his name to Werner Erhard; and moved with his new wife to California. There, while selling encyclopedias door-to-door, Erhard hooked up with Scientology and a teaching method called Mind Dynamics, then broke away to begin est. Within two years, est had expanded into a multimillion-dollar business whose confrontational, allegedly transformational, techniques had been sold to tens of thousands, including many celebrities. Pressman highlights est's little-known debt to Scientology and Mind Dynamics; traces the outfit's byzantine, perhaps shady, financial structure; emphasizes Erhard's sybaritic way of life and cult of personality; and hammers home the guru's bullying side—which, at its ugliest, may have led him to beat his wife and molest his daughters. What the author dramatically fails to provide by bearing down on the negative (to the extent that nearly all his informants denounce est and its founder) is any real understanding of est's teachings—and of why they appealed so deeply to so many. Today, Erhard, escaping bad publicity, is in exile, his whereabouts apparently unknown to the press, including Pressman: a suitably shadowy stage in the life of a man who remains an enigma despite a dogged telling here of what, surely, is only half the story.
Pub Date: Sept. 24, 1993
ISBN: 0-312-09296-2
Page Count: 320
Publisher: St. Martin's
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Aug. 1, 1993
BOOK REVIEW
Hiccups aside, a mostly valuable compendium of irrational thinking, with a handful of blanket corrective maneuvers.
A waggish, cautionary compilation of pitfalls associated with systematic cognitive errors, from novelist Dobelli.
To be human is to err, routinely and with bias. We exercise deviation from logic, writes the author, as much as, and possibly more than, we display optimal reasoning. In an effort to bring awareness to this sorry state of affairs, he has gathered here—in three-page, anecdotally saturated squibs—nearly 100 examples of muddied thinking. Many will ring familiar to readers (Dobelli’s illustrations are not startlingly original, but observant)—e.g., herd instinct and groupthink, hindsight, overconfidence, the lack of an intuitive grasp of probability or statistical reality. Others, if not new, are smartly encapsulated: social loafing, the hourly rate trap, decision fatigue, carrying on with a lost cause (the sunk-cost fallacy). Most of his points stick home: the deformation of professional thinking, of which Mark Twain said, “If your only tool is a hammer, all your problems will be nails”; multitasking is the illusion of attention with potentially dire results if you are eating a sloppy sandwich while driving on a busy street. In his quest for clarity, Dobelli mostly brings shrewdness, skepticism and wariness to bear, but he can also be opaque—e.g., shaping the details of history “into a consistent story...we speak about ‘understanding,’ but these things cannot be understood in the traditional sense. We simply build the meaning into them afterward.” Well, yes. And if we are to be wary of stories, what are we to make of his many telling anecdotes when he counsels, “Anecdotes are a particularly tricky sort of cherry picking....To rebuff an anecdote is difficult because it is a mini-story, and we know how vulnerable our brains are to those”?
Hiccups aside, a mostly valuable compendium of irrational thinking, with a handful of blanket corrective maneuvers.Pub Date: May 14, 2013
ISBN: 978-0-06-221968-8
Page Count: 304
Publisher: Harper/HarperCollins
Review Posted Online: March 5, 2013
Kirkus Reviews Issue: April 1, 2013
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...
A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.
The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.Pub Date: Nov. 1, 2011
ISBN: 978-0-374-27563-1
Page Count: 512
Publisher: Farrar, Straus and Giroux
Review Posted Online: Sept. 3, 2011
Kirkus Reviews Issue: Sept. 15, 2011
BOOK REVIEW
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