The kind of guide to becoming date-bait that should pass into oblivion after adolescence--and Susan Endo, who interviewed ""hundreds of women"" to glean these purported insights, writes as if she were addressing precisely that age group. Men are advised to pay more attention to their appearance, their self-assurance, their body language, and their conversation (Eno doesn't care for openers like ""Hi, Shortie""; a bit of a traditionalist, she favors ""It's a beautiful day, isn't it?""). But viewing the tremendous effort to turn all men into walking dolls in three-piece suits and stylish glasses, moving slowly and sexily, one wonders whether the interviewees really have the right to dictate in this fashion. And will the male reader truly be swayed by such classic pronouncements as ""There's something about maroon pants that drives me up the wall""? Piffle in, piffle out.