Cigarette fans and foes alike will find something useful in these pages.
A journalistic portrait, alternately affectionate and damning, of the world’s favorite weed.
Parker-Pope admits to having been a social smoker, one who shrugged off the budding habit when she entered her first no-smoking newsroom in the mid-1980s. “Most smokers,” she writes, “aren’t so lucky. Only 10 percent of smokers can take it or leave it. That means 90 percent of the people who use cigarettes are addicts.” Her tale of how the cigarette evolved from a staple of the 19th-century proletariat and soldiery to a global business is full of fascinating tidbits. One is the sheer enormity of the industry, which now produces an estimated 5.5 trillion cigarettes each year (or a thousand cigarettes for every person on the planet). At a going price of more than $2.75 a pack, that adds up to a pile of money, some of which fuels an entire sub-economy of lawyers (18 percent of that price goes to pay the legal bills for recent multibillion-dollar class-action lawsuits against the tobacco companies), and much of which ends up in the coffers of the state (in the form of taxes). The fact that tobacco is now an important source of government revenue, she suggests, is only one reason why cigarettes are not immediately outlawed—smoking is too much a part of modern culture to be so easily uprooted, and “when the smoke clears from the tobacco wars, the last man (or woman) standing may well be a smoker with a cigarette in his (or her) mouth.” Parker-Pope is occasionally careless; she attributes the glamorization of smoking among women to one Betty—not Bette—Davis, and her numbers don’t always add up. Still, her argument is intriguing, and her study makes a fine light-touch companion to Stanton Glantz’s monumental Cigarette Papers (1996).
Cigarette fans and foes alike will find something useful in these pages.Pub Date: Feb. 1, 2001
ISBN: 1-56584-503-X
Page Count: 208
Publisher: The New Press
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Dec. 15, 2000
Harris still has plenty to learn, but he provides an informative study of why the millennial generation faces more struggles...
A millennial writer talks about the coming crises his generation will face.
Millennials—defined by the author as those born between 1980 and 2000—have been sold on the idea that if they work hard in school, forfeiting play and creative time for work and sports, and go on to a four-year college, where they continue to work hard, then a solid, well-paying job awaits them once they graduate. But as Harris (b. 1988), an editor at New Inquiry, points out, many in that age group have discovered there is no pot of gold at the end of that particular rainbow. In today’s competitive economy, he writes, “young households trail further behind in wealth than ever before, and while a small number of hotshot finance pros and app developers rake in big bucks…wages have stagnated and unemployment increased for the rest.” Those who manage to attend college are often burdened by high student-loan debts, forcing them to work any job they can to pay the bills. Athletes who attend college on a sports scholarship pay with the physical wear and tear on their bodies and the stress of high-stakes games alongside a full academic schedule. Harris also evaluates how millennials interact with social media (a topic that could warrant an entire book on its own), which creates a never-ending link to nearly everything every day, never giving anyone a chance to unwind. Professional musicians, actors, and other performing artists face strong competition in a world where anyone can upload a video to YouTube, so those with genuine talent have to work that much harder for recognition. After his intense analysis of this consumer-based downward spiral, the author provides several possible remedies that might ease the situation—but only if millennials step forward now and begin the process of change.
Harris still has plenty to learn, but he provides an informative study of why the millennial generation faces more struggles than expected, despite the hard work they’ve invested in moving ahead.Pub Date: Nov. 7, 2017
ISBN: 978-0-316-51086-8
Page Count: 272
Publisher: Little, Brown
Review Posted Online: Aug. 28, 2017
Kirkus Reviews Issue: Sept. 15, 2017
BOOK REVIEW
BOOK REVIEW
A brisk and thought-provoking anatomy of shopping in the 21st century.
A study of the fraught world of retail in the age of Amazon.
The latest from Wharton School professor Kahn (Marketing/Univ. of Pennsylvania; Global Power Brand, 2013, etc.) notes the sweeping chaos and disruption among American retailers. Dozens of such name-brand national businesses have either shut down outlets or shut down completely in recent years. She opens her account of this upheaval by identifying what she sees as seven key forces at work, including massive advertising data-collection; vertical integration in order to control all aspects of a brand; an excessive number of brick-and-mortar stores; a younger, less brand-loyal customer base; retail customers moving to cities, away from sprawling suburbs and shopping centers; and a general shift toward online shopping across multiple platforms. But the main focus here, which the author calls “the gorilla in the room,” is the online retailer Amazon.com, with its “fierce understanding of what customers want.” Amazon fills these wants with a seemingly unbeatable combination of basics, she says, including low prices, fast service, responsive returns, and all-inclusive convenience. The company’s model is a familiar one, she points out—it was used, for instance, by Walmart in the 1990s—but the amount of resources that Amazon has put behind it has caused other retailers, big and small, to scramble to adapt. Kahn studies strategies by successful businesses, such as cosmetics retailer Sephora and eyeglasses store Warby Parker, and she offers readers “the Kahn Retailing Success Matrix,” which looks at variances between different aspects of the retail process. Kahn lays this all out with a brevity and clarity that’s extremely effective. She also makes ample use of simple charts, designed to show the different quadrants of her Success Matrix—“Product Benefits,” overall “Customer Experience,” and the specific abilities to “Increase Pleasure” and “Eliminate Pain Points”—as they flow into and sharpen one another. At times, the tenor of the book seems willfully reductionist, as it likely takes more than faithful adherence to a successful matrix to give a small mom-and-pop bookstore, say, a chance against a corporate juggernaut. That said, modern retailers will find the book’s breakdowns of the essentials of retail helpful for widening their perspective and keeping the bigger picture in view. Particularly insightful are her examinations of “Generation Z,” the “digitally native millennials” whose relationship to traditional advertising and retail is very different from those of customers of the past. The author also treats the changing nature of brick-and-mortar buying-and-selling with pleasing nuance. Indeed, she makes a case for the necessity of a brick-and-mortar renaissance, and the urgency of creating “highly compelling in-store customer experiences” to make that happen. It’s also a canny move for Kahn to get into the nitty-gritty of how a handful of companies have maintained their success, as it provides a welcome counterweight to the book’s tendency toward extensive theorizing.
A brisk and thought-provoking anatomy of shopping in the 21st century.Pub Date: June 12, 2018
ISBN: 978-1-61363-086-0
Page Count: 174
Publisher: Wharton Digital Press
Review Posted Online: June 14, 2018
Review Program: Kirkus Indie
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