Readers fascinated by the hype of Tesla history will find a gold mine of facts and foibles in this immersive analysis.
A Wall Street Journal tech and auto reporter probes the evolution and histrionics of Tesla and its eccentric billionaire leader.
Higgins begins with the inception of Tesla Motors in 2003 by American engineer Martin Eberhard and his longtime friend, tech entrepreneur Marc Tarpenning, who both wanted to manufacture fuel-efficient sports cars. An early investor in the endeavor, Elon Musk soon joined the company ranks as CEO and fostered multiple rounds of investments from entrepreneurs eager to cash in on his goal to create affordable electric vehicles. With Musk consistently commanding center stage, Higgins chronicles Tesla’s prototype-to-production line, from the Roadster to its Model S, X, and 3 series. Each vehicle embodied intrinsic challenges involving battery production, transmission functionality, and funding—not to mention Musk’s nano-management style and wild Twitter storms, which had been highly criticized since he was ousted from PayPal. Boastful, stubborn, and ego-driven, Musk persevered despite the precarious state of Tesla’s financial health. The company burned through hundreds of millions of dollars each year and often faced dire bankruptcy projections despite a surge of preorders and Musk’s promises to deliver the Model 3. Higgins shows that while these financial and innovation issues seemed fatal to the company’s market longevity, a series of sudden, mostly monetized interventions changed the odds in their favor in what became a “defining feature of the Tesla narrative.” While Musk’s slick tech wizardry and visionary “startup gumption” butted heads with Tesla’s more grounded core of engineers, the company’s success was evident as the Model 3 became the defining product in its line. The author effectively combines his well-honed journalistic skills with revealing perspectives from industry observers, frustrated Tesla staff, futuristic engineers, and Musk himself, creating a spirited report on a company consistently embroiled in a swirl of melodrama and controversy. For an even fuller picture of the Musk aura, pair this one with Eric Berger’s Liftoff.
Readers fascinated by the hype of Tesla history will find a gold mine of facts and foibles in this immersive analysis.Pub Date: Aug. 3, 2021
ISBN: 978-0-385-54545-7
Page Count: 400
Publisher: Doubleday
Review Posted Online: June 10, 2021
Kirkus Reviews Issue: July 1, 2021
BOOK REVIEW
Cogent, well-timed ideas for meeting today’s biggest challenges.
Helping liberals get out of their own way.
Klein, a New York Times columnist, and Thompson, an Atlantic staffer, lean to the left, but they aren’t interrogating the usual suspects. Aware that many conservatives have no interest in their opinions, the authors target their own side’s “pathologies.” Why do red states greenlight the kind of renewable energy projects that often languish in blue states? Why does liberal California have the nation’s most severe homelessness and housing affordability crises? One big reason: Liberal leadership has ensnared itself in a web of well-intentioned yet often onerous “goals, standards, and rules.” This “procedural kludge,” partially shaped by lawyers who pioneered a “democracy by lawsuit” strategy in the 1960s, threatens to stymie key breakthroughs. Consider the anti-pollution laws passed after World War II. In the decades since, homeowners’ groups in liberal locales have cited such statutes in lawsuits meant to stop new affordable housing. Today, these laws “block the clean energy projects” required to tackle climate change. Nuclear energy is “inarguably safer” than the fossil fuel variety, but because Washington doesn’t always “properly weigh risk,” it almost never builds new reactors. Meanwhile, technologies that may cure disease or slash the carbon footprint of cement production benefit from government support, but too often the grant process “rewards caution and punishes outsider thinking.” The authors call this style of governing “everything-bagel liberalism,” so named because of its many government mandates. Instead, they envision “a politics of abundance” that would remake travel, work, and health. This won’t happen without “changing the processes that make building and inventing so hard.” It’s time, then, to scrutinize everything from municipal zoning regulations to the paperwork requirements for scientists getting federal funding. The authors’ debut as a duo is very smart and eminently useful.
Cogent, well-timed ideas for meeting today’s biggest challenges.Pub Date: March 18, 2025
ISBN: 9781668023488
Page Count: 320
Publisher: Avid Reader Press
Review Posted Online: Jan. 16, 2025
Kirkus Reviews Issue: Feb. 15, 2025
BOOK REVIEW
PERSPECTIVES
Well-told and admonitory.
Young-rags-to-mature-riches memoir by broker and motivational speaker Gardner.
Born and raised in the Milwaukee ghetto, the author pulled himself up from considerable disadvantage. He was fatherless, and his adored mother wasn’t always around; once, as a child, he spied her at a family funeral accompanied by a prison guard. When beautiful, evanescent Moms was there, Chris also had to deal with Freddie “I ain’t your goddamn daddy!” Triplett, one of the meanest stepfathers in recent literature. Chris did “the dozens” with the homies, boosted a bit and in the course of youthful adventure was raped. His heroes were Miles Davis, James Brown and Muhammad Ali. Meanwhile, at the behest of Moms, he developed a fondness for reading. He joined the Navy and became a medic (preparing badass Marines for proctology), and a proficient lab technician. Moving up in San Francisco, married and then divorced, he sold medical supplies. He was recruited as a trainee at Dean Witter just around the time he became a homeless single father. All his belongings in a shopping cart, Gardner sometimes slept with his young son at the office (apparently undiscovered by the night cleaning crew). The two also frequently bedded down in a public restroom. After Gardner’s talents were finally appreciated by the firm of Bear Stearns, his American Dream became real. He got the cool duds, hot car and fine ladies so coveted from afar back in the day. He even had a meeting with Nelson Mandela. Through it all, he remained a prideful parent. His own no-daddy blues are gone now.
Well-told and admonitory.Pub Date: June 1, 2006
ISBN: 0-06-074486-3
Page Count: 320
Publisher: Amistad/HarperCollins
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: March 15, 2006
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