An intriguing, genre-jumping look at the basics of management.
An editor offers a new framework for business success.
At first, readers might be puzzled by the title of Maze’s nonfiction debut. Lead like an editor? Does that mean frantically dealing with last-minute deadlines, or pampering freelance writers who couldn’t pick a past participle out of a police lineup? The author has a more fundamental idea in mind: “All brands—from shiny tech start-ups to centuries-old banking institutions—seek new and authentic ways to connect with consumers. It’s not an easy thing to do, but for editors, it comes naturally.” Maze has worked on the staffs of several magazines (and is currently creative director at VERANDA Magazine), and in these pages he contends that the skills of editors—including meeting deadlines, reaching customers, writing good copy, and adapting to changing industries—are exactly what entrepreneurs need today to put their own stamps on their fields. In fact, Maze refers to his approach as MY STAMP, an acronym for “Mindset,” “Yourself,” “Structure,” “Team,” “Audience,” “Message,” and “Product.” As he elaborates on each of these elements, the author draws on experiences he’s had at various magazines, from a student production at Northwestern to the laid-back atmosphere at Coastal Living, where “we literally toasted ourselves at every possible occasion.” Each chapter is furnished with bullet points and key takeaways, but the book’s main strength is Maze’s upbeat, friendly presence on the page. He displays all the savvy of a magazine veteran, but none of the off-putting cynicism, which will make his advice more accessible to new entrepreneurs. Too much of his counsel feels over-familiar; he writes, “Make sure each team member is truly suited for the tasks you assign,” for instance, and “Know your audience.” But Maze makes a compelling project of mapping editorial values onto the business world—and he’ll certainly gain a few recruits to the ranks of editors.
An intriguing, genre-jumping look at the basics of management.Pub Date: Nov. 13, 2024
ISBN: 9781966045007
Page Count: 298
Publisher: Be Amazed Group
Review Posted Online: Dec. 27, 2024
Review Program: Kirkus Indie
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...
A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.
The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.Pub Date: Nov. 1, 2011
ISBN: 978-0-374-27563-1
Page Count: 512
Publisher: Farrar, Straus and Giroux
Review Posted Online: Sept. 3, 2011
Kirkus Reviews Issue: Sept. 15, 2011
BOOK REVIEW
IN THE NEWS
IN THE NEWS
Highly instructive for would-be tycoons, with plenty of entertaining interludes.
Well-crafted memoir by the noted media mogul.
Diller’s home life as a youngster was anything but happy; as he writes early on, “The household I grew up in was perfectly dysfunctional.” His mother lived in her own world, his father was knee-deep in business deals, his brother was a heroin addict, and he tried to play by all the rules in order to allay “my fear of the consequences from my incipient homosexuality.” Somehow he fell into the orbit of show business figures like Lew Wasserman (“I was once arrested for joy-riding in Mrs. Wasserman’s Bentley”) and decided that Hollywood offered the right kind of escape. Starting in the proverbial mailroom, he worked his way up to be a junior talent agent, then scrambled up the ladder to become a high-up executive at ABC, head of Paramount and Fox, and an internet pioneer who invested in Match.com and took over a revitalized Ticketmaster. None of that ascent was easy, and Diller documents several key failures along the way, including boardroom betrayals (“What a monumental dope I’d been. They’d taken over the company—in a merger I’d created—with venality and duplicity”) and strategic missteps. It’s no news that the corporate world is rife with misbehavior, but the better part of Diller’s book is his dish on the players: He meets Jack Nicholson at the William Morris Agency, “wandering through the halls, looking for anyone who’d pay attention to him”; hangs out with Warren Beatty, ever on the make; mispronounces Barbra Streisand’s name (“her glare at me as she walked out would have fried a fish”); learns a remedy for prostatitis from Katharine Hepburn (“My father was an expert urological surgeon, and I know what I’m doing”); and much more in one of the better show-biz memoirs to appear in recent years.
Highly instructive for would-be tycoons, with plenty of entertaining interludes.Pub Date: May 20, 2025
ISBN: 9780593317877
Page Count: 352
Publisher: Simon & Schuster
Review Posted Online: May 12, 2025
Kirkus Reviews Issue: June 15, 2025
SEEN & HEARD
SEEN & HEARD
SEEN & HEARD
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