Maintaining a balance generally free of polemics, Melillo shows that the campaigns have done a lot of good but have also...
From the back stories of McGruff and Smokey through the conflicts of political polarization, this compact history of the Ad Council puts the relationship between government and the advertising industry in fresh perspective.
Solid reporting and analysis from Melillo, a former Pulitzer nominee for the Washington Post, distinguish this first history of the Ad Council to date. It also suggests that more of a feature approach rather than a drier tone more common in academic or public policy writing might better serve this very interesting story, one that shows how the industry has bolstered its own image through what it has termed “advertising’s gift to America” and how the council’s attempt to remain above the political fray has profound political implications. “Using simple messages to prompt individual action is the key to the Ad Council’s public service model,” writes Melillo, yet critics charge that placing such an emphasis on individual initiative tends to reduce environmental concerns to cleaning up litter rather than putting pressure on corporations that produce so much more packaging than is necessary and otherwise pollute far more than individual litterbugs. Similarly, Smokey’s message that “only you can prevent forest fires” oversimplifies the often complex relationships of various constituencies for forest use and the role of fire in conservation. “The organization has a tremendous responsibility to disparate constituencies: the client, the public, the ad industry, and the media companies that run public service ads free of charge,” writes the author. “Balancing the needs and interests of these groups in a way that is equitable to all involved is not always possible. That means that some campaign goals, despite good intentions, may not always serve the public’s best interests.”
Maintaining a balance generally free of polemics, Melillo shows that the campaigns have done a lot of good but have also generated more controversy than readers might have suspected.Pub Date: Sept. 10, 2013
ISBN: 978-1-58834-393-2
Page Count: 240
Publisher: Smithsonian Books
Review Posted Online: June 22, 2013
Kirkus Reviews Issue: July 1, 2013
For Howard Zinn, long-time civil rights and anti-war activist, history and ideology have a lot in common. Since he thinks that everything is in someone's interest, the historian—Zinn posits—has to figure out whose interests he or she is defining/defending/reconstructing (hence one of his previous books, The Politics of History). Zinn has no doubts about where he stands in this "people's history": "it is a history disrespectful of governments and respectful of people's movements of resistance." So what we get here, instead of the usual survey of wars, presidents, and institutions, is a survey of the usual rebellions, strikes, and protest movements. Zinn starts out by depicting the arrival of Columbus in North America from the standpoint of the Indians (which amounts to their standpoint as constructed from the observations of the Europeans); and, after easily establishing the cultural disharmony that ensued, he goes on to the importation of slaves into the colonies. Add the laborers and indentured servants that followed, plus women and later immigrants, and you have Zinn's amorphous constituency. To hear Zinn tell it, all anyone did in America at any time was to oppress or be oppressed; and so he obscures as much as his hated mainstream historical foes do—only in Zinn's case there is that absurd presumption that virtually everything that came to pass was the work of ruling-class planning: this amounts to one great indictment for conspiracy. Despite surface similarities, this is not a social history, since we get no sense of the fabric of life. Instead of negating the one-sided histories he detests, Zinn has merely reversed the image; the distortion remains.
Pub Date: Jan. 1, 1979
ISBN: 0061965588
Page Count: 772
Publisher: Harper & Row
Review Posted Online: May 26, 2012
Kirkus Reviews Issue: Jan. 1, 1979
BOOK REVIEW
BOOK REVIEW
BOOK REVIEW
A moving meditation on mortality by a gifted writer whose dual perspectives of physician and patient provide a singular...
A neurosurgeon with a passion for literature tragically finds his perfect subject after his diagnosis of terminal lung cancer.
Writing isn’t brain surgery, but it’s rare when someone adept at the latter is also so accomplished at the former. Searching for meaning and purpose in his life, Kalanithi pursued a doctorate in literature and had felt certain that he wouldn’t enter the field of medicine, in which his father and other members of his family excelled. “But I couldn’t let go of the question,” he writes, after realizing that his goals “didn’t quite fit in an English department.” “Where did biology, morality, literature and philosophy intersect?” So he decided to set aside his doctoral dissertation and belatedly prepare for medical school, which “would allow me a chance to find answers that are not in books, to find a different sort of sublime, to forge relationships with the suffering, and to keep following the question of what makes human life meaningful, even in the face of death and decay.” The author’s empathy undoubtedly made him an exceptional doctor, and the precision of his prose—as well as the moral purpose underscoring it—suggests that he could have written a good book on any subject he chose. Part of what makes this book so essential is the fact that it was written under a death sentence following the diagnosis that upended his life, just as he was preparing to end his residency and attract offers at the top of his profession. Kalanithi learned he might have 10 years to live or perhaps five. Should he return to neurosurgery (he could and did), or should he write (he also did)? Should he and his wife have a baby? They did, eight months before he died, which was less than two years after the original diagnosis. “The fact of death is unsettling,” he understates. “Yet there is no other way to live.”
A moving meditation on mortality by a gifted writer whose dual perspectives of physician and patient provide a singular clarity.Pub Date: Jan. 19, 2016
ISBN: 978-0-8129-8840-6
Page Count: 248
Publisher: Random House
Review Posted Online: Sept. 29, 2015
Kirkus Reviews Issue: Oct. 15, 2015
PERSPECTIVES
© Copyright 2025 Kirkus Media LLC. All Rights Reserved.
Follow
Popular in this Genre
We can’t wait for you to join Kirkus!
It’s free and takes less than 10 seconds!
Already have an account? Log in.
OR
Sign in with GoogleTrouble signing in? Retrieve credentials.
Welcome Back!
OR
Sign in with GoogleTrouble signing in? Retrieve credentials.
