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BLUNDER

WHY SMART PEOPLE MAKE BAD DECISIONS

Eye-opening, though sometimes too pop-psychy for comfort.

A look at the ways the best-laid plans can be bedeviled, mostly by the planners themselves.

It’s easy to make bad decisions. Think of the guy who didn’t sign The Beatles, saying that guitar bands were on the way out. Or think of Thomas Edison, the first case study that Shore (National Security Affairs/Naval Postgraduate School; Breeding Bin Ladens: America, Islam, and the Future of Europe, 2006, etc.) offers. Edison waged a near war with former employee Nikola Tesla over alternating versus direct current, his resistance to the former constituting “the biggest blunder of his life.” Shore enumerates the “seven cognition traps” of decision making, the first of which is “exposure anxiety,” the fear that someone will realize what a jackass the person who is pondering an action truly is, which gives birth to such bad decisions as George Orwell’s fateful one to gun down an elephant. Shore, like many writers in the genre, is an aficionado of icky neologisms, including “causefusion,” which is pretty much what it sounds like, and “infomisering,” namely, guarding information to excess and being stingy with identifying the needy in the need-to-know formula. “Cure-allism,” however, has a nice ring to it, and its definition is even better: “a dogmatic belief that a successful theory can be applied indiscriminately.” These terms and more figure in Shore’s well-chosen case studies, all of which lead to a resounding climax that may land Shore in difficulty with his military bosses: The invasion of Iraq was born of all seven species of bad decision making, which “combined to sabotage America’s success.”

Eye-opening, though sometimes too pop-psychy for comfort.

Pub Date: Nov. 1, 2008

ISBN: 978-1-59691-242-7

Page Count: 272

Publisher: Bloomsbury

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: Sept. 1, 2008

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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THE ART OF THINKING CLEARLY

Hiccups aside, a mostly valuable compendium of irrational thinking, with a handful of blanket corrective maneuvers.

A waggish, cautionary compilation of pitfalls associated with systematic cognitive errors, from novelist Dobelli.

To be human is to err, routinely and with bias. We exercise deviation from logic, writes the author, as much as, and possibly more than, we display optimal reasoning. In an effort to bring awareness to this sorry state of affairs, he has gathered here—in three-page, anecdotally saturated squibs—nearly 100 examples of muddied thinking. Many will ring familiar to readers (Dobelli’s illustrations are not startlingly original, but observant)—e.g., herd instinct and groupthink, hindsight, overconfidence, the lack of an intuitive grasp of probability or statistical reality. Others, if not new, are smartly encapsulated: social loafing, the hourly rate trap, decision fatigue, carrying on with a lost cause (the sunk-cost fallacy). Most of his points stick home: the deformation of professional thinking, of which Mark Twain said, “If your only tool is a hammer, all your problems will be nails”; multitasking is the illusion of attention with potentially dire results if you are eating a sloppy sandwich while driving on a busy street. In his quest for clarity, Dobelli mostly brings shrewdness, skepticism and wariness to bear, but he can also be opaque—e.g., shaping the details of history “into a consistent story...we speak about ‘understanding,’ but these things cannot be understood in the traditional sense. We simply build the meaning into them afterward.” Well, yes. And if we are to be wary of stories, what are we to make of his many telling anecdotes when he counsels, “Anecdotes are a particularly tricky sort of cherry picking....To rebuff an anecdote is difficult because it is a mini-story, and we know how vulnerable our brains are to those”?

Hiccups aside, a mostly valuable compendium of irrational thinking, with a handful of blanket corrective maneuvers.

Pub Date: May 14, 2013

ISBN: 978-0-06-221968-8

Page Count: 304

Publisher: Harper/HarperCollins

Review Posted Online: March 5, 2013

Kirkus Reviews Issue: April 1, 2013

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