Books by Aradhna Krishna

CUSTOMER SENSE by Aradhna Krishna
Released: April 2, 2013

"Despite some dry prose, Krishna presents a sophisticated, easy-handed elucidation of the practice of marketing to our senses."
Krishna (Marketing/Univ. of Michigan) examines the relatively new idea of sensory marketing, which "engages the consumer's senses and affects their perception, judgment, and behavior." Read full book review >