Books by Bill Backer

THE CARE AND FEEDING OF IDEAS by Bill Backer
NON-FICTION
Released: May 1, 1993

"Persuasive texts in this genre are few and far between, indeed. (Illustrations—not seen)"
Songwriting adman Backer (as in Backer Spielvogel Bates Worldwide) tells, in some detail, how he did it. Read full book review >