Books by Clotaire Rapaille

Dr. CLOTAIRE RAPAILLE is the chairman of Archetype Discoveries Worldwide. He is the personal adviser to ten high-ranking CEOs and is kept on retainer by fifty Fortune 100 companies. He has been profiled in many national media outlets, including 60 Minutes

Released: June 6, 2006

"Some amusing anecdotes about national differences, but on the whole way too simplistic."
The application of psychology and cultural anthropology to the world of marketing produces some pat answers. Read full book review >