Books by Derek Thompson

HIT MAKERS by Derek Thompson
NON-FICTION
Released: Feb. 7, 2017

"Good reading for anyone who aspires to understand the machinery of pop culture—and perhaps even craft a hit of his or her own."
How does a nice idea become an earworm, or a fashion trend, or—shudder—a meme? Atlantic senior editor Thompson ventures a few well-considered answers. Read full book review >