Books by Frederick Allen

Released: Aug. 3, 1994

"An engaging audit of a corporate phenomenon that wisely eschews what-it-all-means analysis in favor of a vivid narrative that can speak for itself. (80 photos, not seen) ($30,000 ad promo; author tour)"
An informative and agreeably anecdotal history of the Atlanta- based multinational that, despite the best efforts of archrival PepsiCo, continues to bestride the global soft-drink trade like a colossus. Read full book review >