Books by James O. Gollub

THE DECADE MATRIX by James O. Gollub
Released: May 23, 1991

"Entertaining but repetitious: market research demographics and pop history, dressed up with some basic sociology and psychology."
``America is a culture whose identity is best found in time,'' asserts Gollub, a gerontologist, and that is precisely where he searches for it here, examining seven ``generations'' from the ``Children of the Century,'' born between 1900 and 1909, to the ``Techno-Kids'' born in the 1960's. Read full book review >