Books by Joel Beckerman

THE SONIC BOOM by Joel Beckerman
Released: Oct. 21, 2014

"Interesting insight on the use of sound bites to merchandise products."
Man Made Music founder Beckerman, with the assistance of Gray (The Hit Charade: Lou Pearlman, Boy Bands, and the Biggest Ponzi Scheme in U.S. History, 2008), explains the use of sonic branding in advertising.Read full book review >