Books by Jonah Berger

CONTAGIOUS by Jonah Berger
BUSINESS & ECONOMICS
Released: March 5, 2013

"A provocative shift in focus from the technology of online transmission to the human element and a bold claim to explain "how word of mouth and social influence work...[and] can [be used to] make any product or idea contagious.""
A marketing professor at the Wharton School explains how fads are generated and why certain products, ideas and behaviors gain social currency. Read full book review >