Books by Jonah Berger

INVISIBLE INFLUENCE by Jonah Berger
PSYCHOLOGY
Released: June 14, 2016

"Of particular interest to those selling messages of various stripes—marketers, advertisers, etc."
If Johnny told you to jump off a cliff, would you do it? If you're susceptible, like most people, to garden-variety social influence, then the answer is likely to be yes. Read full book review >
CONTAGIOUS by Jonah Berger
BUSINESS & ECONOMICS
Released: March 5, 2013

"A provocative shift in focus from the technology of online transmission to the human element and a bold claim to explain 'how word of mouth and social influence work...[and] can [be used to] make any product or idea contagious.'"
A marketing professor at the Wharton School explains how fads are generated and why certain products, ideas and behaviors gain social currency. Read full book review >