Books by Lester Wunderman

Released: Jan. 1, 1997

"A consummate pitchman's commercial manifesto, complete with an ingratiating rags-to-riches narrative and a host of case studies illuminating the tricks of his catalytic trade. (16 pages b&w photos, not seen) (Author tour)"
A thoroughly engaging and informative memoir from the man who did the most to create direct marketing, an ad-industry arm that now generates annual volume exceeding $1 trillion in the US alone. Read full book review >